Chapter 384: Franchise (2)
Translator: Dragon Boat Translation Editor: Dragon Boat Translation
Manager Liang nodded.
“Yes,” Lin Xiaoyue replied with a smile. “This is the power of the brand.”
Manager Liang’s heart trembled when he heard that. He felt as if he had learned something.
“Actually, the Zhou Trading Company is a better example.” Lin Xiaoyue didn’t continue to talk about the Ruyi Restaurant. She then looked at Third Master Zhou.
“Oh?” Third Master Zhou was immediately interested.
“Third Master, what do you think of the Zhou Trading Company’s slave business in the Great Yan?” Lin Xiaoyue asked.
“It’s the number one slave trading company. I dare not say anything else, but in the slave business, the Zhou family takes almost half of the market.”
Moreover, the slave business was extremely profitable. It was precisely because of this that the Zhou Trading Company had become one of the four major trading companies in the Great Yan.
The Zhou Trading Company was also involved in other businesses, but they were much weaker.
Previously, when he was in the capital, before his father lost power, he thought that there were too many risks involved in the slave business. He wanted to take other paths, so he had not put much thought into it.
Later, when his father lost power, he was banished from the capital and came to Qingshi Town.
After taking over the slave business here, he realized that it was really profitable.
Moreover, the company was running smoothly. He basically didn’t need to do anything.
However, he also knew that the slave business that he was currently in charge of belonged to the Zhou Trading Company.
As long as his father was not accepted by the Zhou family, the business he currently controlled could be taken away by others at any time.
The slave business was indeed complicated.
On the surface, the Zhou Trading Company had nothing to do with the Imperial Court.
But if that was really the case, how could it become the largest slave trading firm in the Great Yan?
“That’s right! Therefore, the Zhou Trading Company is also a golden brand.” Lin Xiaoyue said.
“The influence of the Zhou Trading Company is even greater than that of Ruyi Restaurant. Its name is known all over the Great Yan. The others are only known in or around Qingshi Town.”
Third Master Zhou looked pleased.
Manager Liang nodded.
He seemed to already know what Lin Xioayue wanted to express.
“Now, let’s say that the Zhou Trading Company also wants to open another shop. They only need to use the same name. When the local slave buyers see that, there is a high chance that they would choose the Zhou Trading Company. They could then quickly take down the local market.”
“But think about it. Why should everyone trust a newly established company?”
Without waiting for everyone to answer, Lin Xiaoyue continued, “of course it’s because everyone believes in the brand.”
“Because everyone already knows that the Zhou Trading Company supplies cheap slaves.”
“Therefore, even though the shop is newly established, as long as it has the same name, everyone will have expectations. They knew that they had a lot of slaves and that the price was reasonable. This is the power of a brand.”
Third Master Zhou’s eyes lit up.
“I understand now!” He said excitedly.
“No wonder all our shops have the same name!” He sighed.
Everyone was shocked.
That’s right! With the same name, it could enter the market easily.
However, did the Zhou Trading Company really discover the power of the brand and do this?
That didn’t seem to be the case…
After all, the name was just the surname of the owner.
For example, the Wang family, the Liu family, and so on…
Manager Liang’s eyes suddenly lit up.
“I see! Therefore, the Wang Trading Company mainly focused on the banking business. All the banks owned by them have the name Wang!” He said.
When everyone heard this, they nodded.
That’s right, as long as Wang’s Bank was there, it would definitely be the most popular local bank.
Everyone believed in the Wang’s reputation, they felt that there would definitely be no problems if they deposited their money in their banks.
“Thinking about it this way, if we put our name in all our businesses, our influence might be even greater.” Manager Liang muttered.
For example, Liang’s Ruyi Restaurant, Liang’s Erxi Restaurant, Liang’s Xinghua Restaurant…
If a large number of restaurants and eateries were named Liang’s, their influence would be extraordinary.
Soon, Liang would become a brand with great influence.
Then, not only would it be easier to open a new shop, but it would also maintain the reputation of the old shop.
Everyone’s eyes lit up..