Chapter 150: Let Them Be Thrown Into the Shade
Wang Hui’s analysis was very specific and realistic. In just a few words, she demonstrated her outstanding market vision and professionalism in terms of development.
Jian Ai had already thought of these disadvantages when she bought this piece of land.
This meant that she had the same thoughts as the development team.
Jian Ai didn’t interrupt Wang Hui but looked at her and waited for her to continue. A confident smile appeared on Wang Hui’s face as she looked at everyone and continued, “Therefore, our development department’s suggestion is to build a high-end hotel. Be it the location or usable area, it can be said to be a match made in heaven to building a high-end hotel. The results of our research show that within five kilometers of the Baiyun City Train Station, there are nine five-star hotels. However, four of them have not been renovated for a long time. The hotels are seriously aging, and have long fallen behind five-star standards. Hotels below five-star standards are not within the scope of our company. Although the location of the land is close to the train station, as long as the hotel imports foreign soundproof equipment, we can prevent noise interference.”
As soon as she finished speaking, another young man in a black suit spoke up. “Hello, CEO. I’m Han Yuandong, the director of the market planning department. Just as Director Wang said just now, our planning department has also done a systematic evaluation of all available development projects. Results of the evaluation show that the hotel industry has more investment potential than the residential, entertainment, and shopping malls industry. The return rate in the later stages is also the highest, while the risk is the lowest. The reason is simple. After we build the hotel, it will belong to our organization. The organization will manage and operate it, and there will be no uncontrollable sales factors such as sales and leasing. Once the hotel is completed and put into operation, capital can flow back immediately and we can recoup the investment costs as quickly as possible.”
The atmosphere in the conference room gradually got on track. Following Wang Hui’s and Han Yuandong’s words, the leaders of the other departments also provided useful and substantive suggestions. Everyone’s level of market sensitivity was surprisingly uniform. They were in line with the suggestion of building a high-end hotel on this second piece of land.
Be it the future development potential of the hotel industry or the gradual increase in demand for accommodation for business travel, the hotel industry was currently budding. Taking advantage of such suitable land to enter the market early could be said to be done at the right time, at the right place, and with the right people.
Jian Ai listened to everyone’s words seriously and nodded in her heart from time to time. These people were indeed top talents in the industry. It had only been a day since the land auction, but they had already achieved such comprehensive market research and development planning.
After everyone finished speaking, their gazes landed on Jian Ai.
Jian Ai sat up slightly. There were no emotions on her face. After a while, she suddenly said, “How many six-star hotels are there in China now?”
“Only one in the capital and two in Shanghai,” Bai Zhou said lightly.
The others couldn’t help but look at Jian Ai with some excitement. Was their company’s first project to build the first six-star hotel in the north?
Jian Ai raised her eyebrows and said calmly, “We won’t compete with five-star hotels. Instead, we will let them be thrown into the shade.”
As soon as she finished speaking, Jian Ai looked at Bai Zhou by the side and said, “Bai Zhou, find a famous international designer to come up with the design of the hotel. I want to see the plan renderings within three months.”
Bai Zhou nodded without hesitation. “No problem. Leave it to me.”