Chapter 662: The Poor Reporters (Part One)
They thought it was going to
be another black technology in the medical field, but it turned out to be
cosmetics?
The media went back and published articles overnight criticizing the Mandala Lab for not doing the right thing.
“We originally thought they would be the Apple of the medical field, but nobody expected them to be so cheap that they would enter the make-up industry and fight with smaller companies in the market. In other words, have you asked Lancome and Estee Lauder before you moved in? Are your products even as good as theirs?”
After these articles came out, the netizens who were expecting a lot from social media platforms were suddenly a little disappointed. They thought it was some kind of black technology again, but it turned out to be cosmetics?
The popularity went down overnight.
But the Mandala Lab’s side couldn’t care less.
However, there was one media company that was willing to be a partner and bought a media seat.
This company was the one that had missed the chance before, and this time the main editor learned to be smart. It was only just a few thousand dollars anyways, and he believed that since the Mandala Lab had spent millions of dollars just on promoting the product in pop-up ads and on social media platforms, they couldn’t really just trick people with bad stuff to earn money from media seats and fees.
Therefore, the editor-in-chief brought his team over and bought the media seating, and only then did he notice that he was the only one of the media in the room who had come to cover the event, and he was happy.
He quickly said to the people from the Mandala Lab, “Since we are the only ones here anyways, I would like to buy out all the broadcast rights here, as well as the information, which could only be reported by us.”
Chekhov, who was given a new identity by Xu Cheng as the CEO of the Mandala Lab, spoke up after hearing this request, “Yes, 1 million for broadcast rights and exclusive fees.”
The editor-in-chief pondered for a moment, and he quickly calculated the free cash flow he had and he bit his tongue as he said, “Alright!”
The Mandala Lab made a deal with them as a media company.
The live broadcast of the Mandala Lab’s new product launch on the social media platform could only be broadcast live by text, because the live stream video rights were given exclusively to this media company. In addition, if anyone wanted to rebroadcast the event, they’d have to get permission from this media company and pay for the livestream.
There were still a lot of people on the social media platform who were paying attention to this new product launch.
After all, curiosity killed the cat.
It was all thanks to how the Mandala Lab made such a huge hit last time, or else the netizen won’t have cared about the launch at all. How they saved Hawking from his disease last time was too unbelievable; he even stood up and started talking. With that as the background, many people still hoped that this serum would be somewhat different.
It wasn’t just the netizens, but many investors and Wall Street analysts were paying attention as well.
However, a bunch of them felt confused when the press conference started.
Why the hell was it not a live video stream? Only text?
The text would take a few minutes for the staff member to edit first and then appear after refresh. Who was going to wait? Besides, the text looked too complicated, who would have the time to read it in detail?
Fine, text could be fine.
On almost all the social media platforms, a text notification was posted with the title ‘The product launch is now live” in the Mandala Forums.
A bunch of people stared at their screens and after five minutes of waiting…
Nothing. There was nothing.
The group of netizens in
front of their screens almost threw their coffee or cigarette butts at their
screen.
There was no way around it. Text broadcasts just didn’t update instantly, and many of the hosts’ comments could not be edited quick enough in text form.
While they were all speechless and confused, a picture suddenly refreshed on the screen.
It was a 30mL bottle of a skincare solution.
Some immediately lost interest and were ready to close the webpage, but suddenly a block of text popped up, outlining its effect. It stated that the product could rapidly repair scars and wrinkles, refine skin, heal traumatic wounds and ulcers, and all kinds of postoperative scars as well as extensive fire burns. Everything you could ever think of, the product could repair.
Damn!
Some netizens were startled then shocked when they looked at the description of the serum.
It really was a product from the Mandala Lab!
It was the Mandala Lab’s style, to keep low and shock the world.
The investors on Wall Street tried to search up live video feeds and only very few could find them, so then everyone panicked. Because live video streaming would provide a platform for a live demonstration and some media Q & A to better understand the product.Chapter 662: The Poor Reporters (Part Two)
All those news media that wouldn’t buy the ticket a few days ago were all shocked.
Suddenly, someone pasted an address where everyone could watch the live video broadcast, and these people were in fact that one media company that had bought the exclusive live broadcast rights.
At this point, more than a million people who were reading the text feed rushed over to watch the live video feed by this media company.
In the video, Chekhov, who was the new CEO of the Mandala Lab, was applying the serum to a patient with a skin condition.
There were three patients in the experiment, one was an old female professional manager who stayed up all night. In general older women gained more dark spots and freckles the older they got, and also wrinkles around the eyes as well.
One was a patient who had a burn mark on her face.
One was a patient with a skin condition.
All three of them had proof of medical records from the hospital.
All three of them had close-up shots of each of their faces on air.
Then, there were three staff members who applied the serum on their face, putting it on them evenly and slowly while all three of them leaned back in their chairs with their eyes closed.
The netizens were all focused on the video.
The entire venue had only one media group reporting the situation, so the news reporters, who left a few days ago and were unwilling to follow-up, all had bitter smiles on their faces.
Even idiots knew that they lost their exclusive news this time, and in the M Nation where they valued live broadcast rights, they had lost the topicality the serum would have generated and also lots of revenue.
They did not want to buy the ticket for a few tens of thousands of dollars this time and didn’t even need to think to know that how must this stingy media company bought the exclusive broadcast rights for. Probably just a few hundred thousand! And all that was just the information fee, and the broadcasting rights. For all that, this media company must have made a lot of money this time.
After watching how the three patients’ complexion were miraculously healed, the reporters almost smashed their screens.
Almost around the same time they received a phone call from their bosses.
“What do you have to say to me about the fact that you didn’t get into the press conference to cover the Mandala Lab first hand? Do you know anything about the serum? Do you have a draft ready in your hand for tonight’s publish?”
Reporter: “Boss, I think the Mandala Lab is being unkind, it’s not nice that they’re taking pay-per-view broadcasts! We are news reporters, and we have freedom, we can’t be led by the noses by them!”
Boss: “So you have tonight’s draft ready? By the way, I’ve spoken with this media company with the exclusive rights. For the broadcast and firsthand information, the fee was $150K, which meant that what you could get in for $20K in the first place is now costing the company $150K! The key point is that only their company could report on this tomorrow, and we’ll all have to follow-up on the story the next day. According to the current statistics, the number of netizens interested in this drug exceeds 10 million; that is, we lost 10 million traffic. I’ve already thought of how to compensate for the loss, I’ll be deducting the money from your salary!”
Reporter: “…!”