Chapter 923: Promise Never to do Hunger Marketing
The fashion design evaluation was done by several famous fashion magazines in Continent O to jointly select the most representative design of the season. Winning the gold award for this design evaluation represented the recognition of designers by international trends.
With the help of various fashion bloggers, the passers-by understood the meaning of this Gold Award.
While everyone was proud of the Chinese designer, they also paid attention to the two outfits that had been selected. These two outfits were what Xia Wanyuan and Wei Jin had worn at Xiu Yi’s opening ceremony.
The reason for the award was, “Designer X perfectly blends the history of the East with the modernity of the West. From his design, we see the beauty nurtured by another culture.”
Ever since the opening ceremony, Xiu Yi, whose orders had been soaring, welcomed a new wave of orders.
After completing all the projects in Linxi City, Shen Qian could finally return to Beijing. However, what welcomed him was the Xiafeng Group, which had expanded nearly twice its market value half a year ago.
Looking at the detailed financial report, Shen Qian did not know whether to laugh or cry. He had been in the industry for so many years, but he had never seen a boss as magical as Xia Wanyuan, nor had he seen such a fast proliferation of assets.
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No one knew that those fashion designs were made by Xia Wanyuan. Shen Qian also thought that Xia Wanyuan had poached a genius from somewhere. After all, when she first started making Xiu Yi, Xia Wanyuan even had to ask him about the basic design concept.
Seeing such a huge number of orders, Shen Qian was worried that the value of the brand would decrease after a large number of clothes were released to the market, so he conveyed his worry to Xia Wanyuan.
“CEO Xia, my idea is to cut a large number of orders and sell them in limited quantities to maintain the brand’s value.” International luxury brands were famous both domestically and abroad. Other than their own brand design value, it was also inseparable from their proficiency in hunger marketing.
After hearing Shen Qian’s words, Xia Wanyuan expressed her confusion very directly. “Why should I maintain the brand value?”
Shen Qian explained the concept of high-end brands and design value to Xia Wanyuan.
Xia Wanyuan considered for a moment. “There’s no need. Increase the number of orders. Don’t do hunger marketing.”
Xia Wanyuan understood hunger marketing, but in her opinion, she should make good clothes. If the customers liked the clothes she designed, she would satisfy them and sell as many as they liked.
Perhaps because Xia Wanyuan was the eldest princess of politics in her previous life, even though the modern world was no longer the regent, she still considered for the country.
She had never felt that her design was so high-end. She was happy to see that ordinary people could have clothes they liked.
“Okay, I’ll listen to you.” No one would believe him. Shen Qian was a person in his thirties who was used to seeing big waves. Now, no matter what Xia Wanyuan said, he felt that it was a golden rule.
That afternoon, Xiu Yi’s official Weibo post caused a heated discussion on the Internet.
@Xiu Yi: “Xiu Yi will not take any restrictions on purchasing. Everyone, you don’t have to rush to buy it. Xiu Yi promises that as long as customers need it, Xiu Yi’s warehouse will be permanently sufficient.”
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This made everyone who was worried that they would not be able to snatch Xiu Yi’s clothes heave a sigh of relief. Xiu Yi’s sincere and generous promise made everyone praise them even more.