As soon as Eric left the Ferguson Villa, he went straight to the office. At the moment, Ferguson
Corporation was wrapped up in the scandal, and those netizens’ remarks were relentless. Once again,
they dug out all those things that the Fergusons did to Nicole and analyzed them. The netizens made it
sound like what Ingrid did represent the attitude of the entire Ferguson Corporation with regards to
interests.
When Eric liked Nicole, he was so humble that people mistakenly thought that he was deeply
affectionate. As a result, Eric only added insult to injury and did not even cherish Nicole. Ferguson
Corporation’s stocks fell so much that it was the most turbulent event of the year. However, everyone
saw that Eric’s response on this matter was very slow. No one knew if it was intentional. The whole
company was in a frenzy.
Only Eric was calm and steady. Ferguson Corporation’s response came only when the stock price was
about to fall to the lowest value. They did not divert the netizens’ attention so that the netizens would
ignore the scandal. Instead, Ferguson Corporation’s public relations department thought of another
way.
Ferguson Corporation apologized to Nicole and the public on behalf of Ingrid Ferguson. Although
Ferguson Corporation was unaware of the situation, they could not stay away from this matter because
of Ingrid’s identity.
The public relations department put together the full story in chronological order without missing any
details, then posted it online. They frankly admitted the Ferguson family’s fault for their lax discipline on
Ingrid, then promised to compensate for all the losses proposed by Stanton Corporation.
After this news was sent out, it instantly caused a huge reaction. Generally, when such a high-profile
company like Ferguson Corporation made mistakes, they would maintain their corporate image and
would firmly deny their fault or ride out the wave and wait for things to gradually cool down. Ferguson
Corporation’s frank response left a good impression on everyone. This was how big companies should
take responsibility for their actions.
Originally, everyone was criticizing Ferguson Corporation. However, the official social media executive
of Ferguson Corporation was a guy who likes to act cute. He usually interacted with netizens in a joking
tone. He even explained the official statement released one sentence at a time, as he was afraid that
people would not understand or misinterpret it. It was a sincere apology that made people’s hearts go
soft.
Ferguson Corporation finally managed to contact the head of the media platform that went “missing”,
then suppressed the hype and traffic. They pushed the topic of discussion in a more positive direction.
Slowly, everyone’s anger gradually subsided. In the second half of the night, Ferguson Corporation
suddenly made a wave of advertising for Stanton Corporation’s new products that would soon be
launched.
The social media executive’s humble gesture of asking for forgiveness was simply spot on. The
competition and respect between companies were reflected through this series of operations. At the
same time, Ferguson Corporation’s stock stopped its downward trend and was slowly rising. Ferguson
Corporation’s step-by-step strategy was working well. By the next day, everyone was shocked to see
that Ferguson Corporation occupied the top three positions of the trending topics.
[Ferguson Corporation advertising for Stanton Corporation and humbly begging for forgiveness looks
like Eric Ferguson is trying to beg Nicole, right? These two major companies are so cute!] [It’s all that
pampered rich b*tch Ingrid Ferguson’s fault! She’s so incompetent and jealous that Nicole is doing
better than her. This time, she really caused huge trouble for her family!] [Full marks for the PR effect,
but is Mr. Ferguson really that clueless?
The love life of affluent families is too complicated…” [Using Ferguson Corporation’s official social
media accounts to promote Stanton Corporation’s new products really shows goodwill. No company
will be so generous!]
[Ferguson Corporation’s stocks are going up again! I don’t have to jump off the building anymore!]
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