It’s the Absolute Principle
Kai paused. When he listened to Nicole’s plan, he spoke up hesitatingly.
“Actually, the atmosphere in the circle is very tense now. The authorities intend to start cleaning up the
industry, so everyone is in danger. They’re all afraid that their dark history will be caught and amplified.
Also, don’t just think that public opinion is important. Those who can control public opinion are the real
powerful ones. Our company’s spokesperson was also swept along by it. If he’s implicated, it’ll easily
affect the brand image.”
Nicole paused and listened quietly.
Kai’s words were very reasonable. She had not thought too deeply about that aspect.
However, even the world’s top companies needed brand image spokespersons to represent them.
“I know it’s risky. That’s why I’m being more careful.”
Changing their spokesperson often was the method she thought about. That way, they would not have
to worry about the validity period of their spokesperson.
To a corporation, it was a kind of safeguard.
“It’s no use to be careful. What a shame would it be if an enterprise built through painstaking effort was
ruined by an artist…”
Kai laughed.
He was also part of this circle, so he knew the people in it very well. The person they presented to the
audience was the opposite of their actual character.
This was a risk to a corporation.
“Then what other ideas do you have?”
Nicole humbly asked for advice.
Kai smirked wickedly, looking like he was going to turn the world upside down.
“Beg me.”
Nicole’s lips twitched. She took out her phone, found her message with Floyd, and made a gesture to
press the voice message button.
“Go on, say it again!”
Kai pursed his lips, getting angry again.
“I was wrong. Stop trying to scare me!”
If Floyd found out about this, he would come running over with a knife.
Nicole laughed softly, and her shoulders trembled.
Kai was silent for a few seconds before speaking in a clear voice.
“When I was abroad, I saw a lot of low-profile but strong enterprises. Of course, it’s undeniable that
celebrity benefits can bring in some profits, but that’s only temporary. That situation is more suitable for
fashion brands. However, some corporations take a low-key and slow route, but their brand image is
very deep-rooted. It’s not an additional benefit that a celebrity can bring. It’s a kind of subtlety that can
make the public trust them and stay loyal to them.”
10
Nicole seemed to understand. She managed to catch the little thought that flashed past in her mind.
She pursed her lips. “Strength?”
“It’s the absolute principle.”
“We need to find a path that represents us.”
Nicole raised her brows. “For example, taking a path that’s not profitable in the short term, but stable in
the long run.”
Kai looked at her appreciatively. He had to admit that although Nicole spent money as easily as
blinking, her brain worked extremely quickly. She managed to grasp the point with just a few hints. Her
business acumen was completely inherited from Floyd.
“We can’t just focus on competing with our peers. We have to look ahead. If we take the right path, we
won’t have any competitors in the future.”
Kai smiled.
Nicole looked up in surprise. Her eyes shone with a bright light.
“That’s right. Kai, you’re really lucky to have thought of such a great idea!”
Kai’s lips twitched. “I went to great lengths to research this. It’s all for Grant and your sake. Remember
to share some of the money you make with me. It’s called IQ tax!”
Nicole raised her brows. “No problem. I’ll use the money earned to provide for you when you retire!”
“Get lost!”
Like hell he would believe her!
Nicole laughed, smiling while flipping to the next page of gossip.
“I want to plan a project while I have the inspiration!”
Kai smiled. “Then I won’t bother you. I’ll go now!”
Nicole hummed. “I want to eat oden!”
Kai’s steps paused and he took a deep breath.
‘Don’t get angry, don’t get angry. You can’t get angry with a patient!
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