Chapter 735: Yes or no.
First-class enterprises create standards, second-class enterprises create brands, and third-class enterprises produce products.
……
This phrase has been circulating for many years, not to mention running a business; even elementary school students have heard it. This sentence is also easy to understand: to be a standard company is to be the reference and the leader of the industry. It sets the rules of the game. As long as the company is involved in this industry, it must do so in accordance with this industry standard. That is to say, she must fight according to the rules of the game that it imposes and wasn't according to the rules of others.
Let's take a simple example.
Boeing and Airbus are the two giants that occupy the vast majority of civil aviation aircraft in the world. They are the industry's most representative standard setters, and the civil aviation aircraft standards run by the two companies are used worldwide. For the laggards who want to produce passenger aircraft, they say: "Sorry, the aircraft data is already fixed, please stick to the standards we have set. If you don't meet these standards, your plane won't even be able to fly abroad."
This game mode of being both player and administrator is naturally invincible.
The automotive industry has been perfected for many years due to the opening of hundreds of companies and low industry standards. Currently, there is a lack of companies with a word. However, new energy vehicles are an exception. The company that produces these new energy vehicles its appearance is only a few years old and its standards in the market have not yet been established. No company can dominate this market. But all major automakers understand that new energy vehicles are the future development direction of the auto industry.
Fuel vehicle technology has developed to its limits, and the new-new energy vehicles have just been born, and there are endless possibilities in the future. Now, the Shi Lei car launched by the Huge Industrial Monster has the momentum of Boeing and Airbus Airlines sweeping the world. If you want to know who sets the standards for new energy vehicles, maybe it was Tesla before, but now it might just be the Huge Industrial Monster.
……
Martin's plan made Ye Qing's eyes gleam. Initially, he relied on the technical base of Huge Industrial Monster to launch the Shi Lei car, without the idea of becoming a standard setter, and he just wanted to expand the production of the Shi Lei car to the limit and make making it a new car star among other well-known cars. Whether it is an energy center or a car network, everything is done to serve consumers more easily, making Shi Lei car the best transportation choice in their minds.
However, the current shipment of the Shi Lei car is less than 500,000 units, so foreigners cannot stand still.
"Mr. Martin, to do cooperation, you need to understand how much effort you put in and how much you earn," Ye Qing took the coffee from Su Yu's hand and took a sip: "In Europe and America, whether it is to introduce other car brands into the networking plan and make the energy service center open to all new energy vehicles and becomes a benchmark. This means that we, Huge Industrial Monster, have to make concessions to them on certain projects. You are not the first lobbyist, nor the last."
"I say," Martin nodded, holding the coffee in his hand: "I understand what happened before. Even I confess I didn't want to cooperate with you at first, but I used commercial means to attack but after learning the performance of the plasma battery Mr. Ye, don't you think cooperation is the most beneficial situation for everyone? ~"
"~ The reason why we refuse to bring these products into our country is because of your Huge Industrial Monster because we do not agree to build a branch of it in the United States. These are disputes of interest, which can be negotiated and made concessions for you. However, the plasma battery has upset our fundamental interests."
Speaking of which, Martin drank most of the coffee all at once, put the cup down, frowned, and muttered to himself: "Basic interests, how do you force us to compromise?"
Ye Qing smiled silently.
Energy is the foundation of all technological industries and one of the most important elements sustaining a modern civilized society. The plasma battery carried by the Shi Lei car is also one of the most important carriers of the energy structure. All mobile electronic devices need this medium to bring life.
From civilian to military, the current technology gap between lithium batteries and plasma batteries is like the gap between lead-acid batteries and lithium batteries. In all honesty, no country will be indifferent to this. Now, the United States is no longer alone in understanding the role of plasma batteries. Countries with a battery power industry have more or less certainly understood this. It is not the Huge Industrial Monster has not received orders for the purchase of plasma batteries from many countries. Still, the current production of plasma batteries cannot even fill the gaps between the teeth of domestic users of Shi Lei cars.
Ye Qing couldn't not sell the Shi Lei car and sell the battery alone.
"Since fundamental interests are at stake, the requirement for cooperation is naturally the plasma battery."
Ye Qing stirred the coffee with a silver spoon, stirring the brown liquid in a vortex, and Martin nonchalantly nodded.
"So, I may ask. Mr. Martin, since you believe the plasma battery has undermined your core interests, what are you going to do?"
"We have completely opened up the market and deepened cooperation with you. Support in this policy area. For example, support for energy service centers and remote driving plans. It will also allow you to establish a new set of world standards in the field of new energy vehicles. The path of patent licensing also gives us the opportunity to produce plasma batteries. We can agree to produce products with slightly lower performance than yours. ~ If Mr. Ye is interested, we can go through formal channels and have in-depth discussions."
"What if I refuse to cooperate?" Ye Qing tapped the silver spoon in his hand.
"This……" Martin's expression became solemn: "If this is the case, I think the situation will be very bad. Mr. Ye, please understand the world's thirst for technology in the current global market integration structure. ~"
"~ Being late will be beaten. I think Mr. Ye also understands the meaning of this sentence."
After speaking, Martin fixed his eyes on Ye Qing, trying to find out the true intent of the other party's gaze, where he found hesitation and solemnity. This young president fully understands the meaning of the word "trouble". As long as there was a hint of indecision in the expression of the young president, Martin felt the talks are off to a good start.
As Ye Qing said; how much effort you put in and how much you earn. The Huge Industrial Monster is a global tech empire, and it can't be limited to China and those little three-legged cat countries all the time. No matter how well a product sells, it will end up being saturated. Judging from the production capacity of the Huge Industrial Monster, this period will be very short. However, the Huge Industrial Monster does not have roots in Europe and the United States, and it is impossible for them to sell its products in Europe and the United States without paying.
No matter how big the Huge Industrial Monster is, can it become a big business in over a hundred years? Can the popularity of Mercedes-Benz be more popular? Is Volkswagen big enough, with total assets of trillions of RMB? Is the Benz loud enough? From kindergarteners to 80-year-olds, who in the world doesn't know the Mercedes-Benz logo? But to make the big cake of the Chinese market, shouldn't we accept the policy of technological evolution of the Chinese market?
It is still the initiative to send to the door to be replaced. Well, now it's America's turn.
The whole world knows Huge Industrial Monster's products are good, and it's a waste to stay only in China. And the United States Department of Commerce is not stupid, they know full well that the Huge Industrial Monster is popular in China, and it must be more so in the United States where consumption levels are higher. Before negotiating this cooperation plan, the United States market had opened up to the Huge Industrial Monster.
Even if the Department of Commerce is threatened with being shot in the head, it could not just stay and watch the Huge Industrial Monster, steal tens of billions or even hundreds of billions of dollars from their pockets, and then cause a huge trade deficit, doing nothing.
The whole world is the same, if you want a big enough market, you have to be sincere enough. But as a world leader, the United States is different from China. It's normal that Volkswagen doesn't want the Chinese market, but the Huge Industrial Monster doesn't want the American market, and the consequences are very serious.
Too bad that, given Martin's long journey, such a heart-to-heart story, before the expression of the young CEO, there are only indifferent confidence and those fearless eyes.
"Mr. Martin, the truth is this."
"But..."
"Do you think if plasma battery technology is allowed to you, you can definitely make it?"
"Of course," Martin said loudly without hesitation.
Martin is a Tesla executive and was born as a professional technician in his early years. Tesla has already achieved the world's first lithium battery technology, although the sudden emergence of plasma battery technology is more advanced, but it is not the zenith technology. As long as there is the right material formula and the right production process, Martin thinks they can produce it while following the gourd and pulling the ladle.
It was also Martin's goal to personally travel to China to talk to Ye Qing, if the plasma battery is produced in cooperation with the United States. Then they are destined to get a share from Shi Lei, Martin has not asked for a share yet. At that time, he only asked to make plasma batteries used in Shi Lei cars.
"You cannot," Ye Qing flatly vetoed: "Even with the materials and technical information, you can't make a plasma battery."
"Why?"
"It's very simple, your supporting industrial technology cannot achieve this."
Martin seemed to have heard the biggest joke of the year, and then looked at Ye Qing with the eyes of a doctor examining a serious patient. Supporting industrial technology in the United States cannot reach it? He must be talking about America fifty years ago.
"Mr. Ye, are you sure of what you just said?"
Ye Qing just nodded with a smile, Martin's expression was full of dissatisfaction, and asked: "I really want to know, in this world, after I got material technology with this technology, who can do what support industrial technology in the United States cannot do?"
"Plasma battery shell material, can you do it?" Ye Qing tapped the cup again with a silver spoon.
"Sure..."
Before any words could be spoken, Martin was stunned for a moment. Then the initially unconvinced expression turned a little angry and a little blushing. He remembered the hellish expressions from the large group of lab experts when the plasma battery case was taken apart but before he could fight back, Ye Qing kept asking.
"To convert metallic materials into liquid, do you know how many nanometers you need to grind metallic materials?"
"How many... how many nanometers?"
"I can tell you that 0.5 nanometers are slightly larger than the atomic diameter in these metallic materials. The reason I told you is you can't do it."
"1N, 9 after eight zero after the comma," Ye Qing asked back: "Can you do that? ~ You can't do it, so I told you about it too."
Martin is now like a mute, his face flushed. He also tried his best to choke something out of his throat, even if it was a meaningless syllable, as long as he could get out of his predicament at the time, but his efforts could only be 'in vain.
"Even if I allow you the basic formula and know-how, if you can't reach the industrial base, how can you talk about production?"
Ye Qing shook his head and stood up to bid farewell to the guest.
Note: Thanks for reading.
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