Chapter 426: The Sale Goes On, Even at a Loss
Translator: EndlessFantasy Translation Editor: EndlessFantasy Translation
Yan Han understood Xia Wan’s point and began to comprehend it. Xia Chen, however, raised a different opinion.
“If we start selling autumn clothing so early, won’t other stores notice and follow suit?” he asked. “Didn’t Director Song express concerns about this before, especially the shop across the street? They’ve been keeping an eye on our store.”
Xia Wan smiled and responded, “Selling autumn clothes now is actually targeting Xia Ru’s store. Think about it, we are organizing various activities this week to clear our summer stock. Once we sell out our summer clothing, we can directly promote our autumn collection.
“But as for Wen Shu’s store, they won’t do the same. Remember, during these two days when we offered discounts, Wen Shu chose to close his store, not compete with us. His goal is to minimize his losses.
“So, as long as we make our promotions big enough this week, Wen Shu won’t follow suit. When we stop offering discounts, he will continue selling.
“But we’ll have created a time gap. After a week when our clothes are sold out, they will still have a lot of stock.
“Right now, the entire county doesn’t have a wholesale source for autumn clothing. Even if they want to sell autumn clothing like us, they will need to go to other cities.
“And based on my estimation of Wen Shut s store, their source is likely in City H, which would take three to four days round trip. Moreover, he can’t bring back a large quantity by himself unless he makes a special trip. If he drives, it will take him a week for the entire journey.
“Most importantly, the clothes I’ve designed are unique. Even if he buys from City H, he won’t have the same styles as ours.
“If he wants to copy my designs, first, he’ll need someone to record the styles in our store. Then, he’ll have to find a local workshop for processing. “All of this would delay him by at least two weeks.”
Xia Chen listened attentively and said excitedly, “So during those two weeks he’s delayed, we can promote our clothing first, giving him no time to prepare.”
“Exactly.”
After hearing Xia Wan’s explanation, Yan Han felt completely reassured and couldn’t help but smile.
Following Xia Wan’s plan, the family members got busy with their respective tasks.
Xia Wan devoted more time to her studies because an important event was approaching in the coming week: their first monthly exam in their senior year.
Over the next few days, Chen MO didn’t come to see her. Instead, he sent her a text message explaining that he had urgent matters to attend to and wouldn’t be able to return for about two weeks. He told Xia Wan to contact Xu Ye if she encountered any problems and provided her with Director Song’s contact information, emphasizing Director Song’s high standing in the local county. If there was a need for cooperation with the factory, Xia Wan could directly contact Director Song.
Xia Wan spent her days productively. During school hours, she focused on her studies, and after school, she attended extra classes. Every day, she would have a phone call with Chen MO, ranging from ten minutes to half an hour, with the longest conversation lasting a whole hour.
As for the clothing store, they executed Xia Wan’s plan to the letter. On Monday, many customers still chose to visit their shop. When they realized that the 50% discount had been discontinued, some expressed disappointment.
One customer complained, “Yesterday, you had a 50% off promotion, but we came one day late, and now there are no discounts at all. We feel like we’ve missed out.”
“Exactly! We were out of town yesterday and heard about your promotion, so we rushed here today. It’s disappointing that there are no discounts now. We’re missing out. ”
Fortunately, Xia Wan had forewarned Yan Han about customer complaints, so Yan Han didn’t get nervous due to these inquiries. She put on an apologetic expression and said, “Originally, we thought there would be more customers during the weekend, and we had a lot of stock on hand, so we decided to offer a 50% discount.
“We indeed didn’t consider that some customers might not make it in time.
“So here’s what we can do. We can’t offer a 50% discount anymore because we actually lost a lot of money this weekend. But today, we can give you an 80% discount.
“If you buy three items, we can even throw in a pair of gloves.
“Now that the weather is gradually getting cooler, it’s important to protect your hands when you go out. They say hands are a woman’s second face, and taking good care of them represents elegance..”