Chapter 270 - What could she say? Copying is a culture of China. (4)
“You are underestimating people’s spending power nowadays. Never mind that college students have more and more pocket money, this area around the southern entrance was about to be demolished and all of the residents there would become parvenu riches. You don’t think they can afford to buy clothes? You best bet is to be the first to break into the high-end female clothing marketing. Once you have earned some fame, the high-spending crowd in this area will all visit your store.”
“High-spending crowd?”
“Yes, if we are to divide up the customers into three categories. A would be the high-spending ones; B would be the ones who’d occasionally make an expensive purchase; and C would be your normal consumers. You will need to figure out which group you wanted to target when you open up a shop. This area is close to the university city and most clothing stores geared toward the regular consumers. As such, I feel that you can have a higher-end one. Some of the students will, undoubtedly, all into the high-spending category. And there are also a lot of residents in this area. I am sure there are a sizable number of those in the A category as well.”
“But then… I will need to invest a lot into the shop initially.” Wu Xiuyue worried that she would not have enough money.
“It won’t be too bad. When the time comes, I will help you put together a promotional activity. Xiuxiu is actually quite familiar with it as well. My promotional activity was a success and I can tweak it a little for you. Xiuxiu can come over and help you out for a couple of days. It will be fine once we get the ball rolling. Don’t worry about investing a little more at the beginning. The more you invest at the beginning, the bigger the payback. Don’t be stingy. I will help you with the planning. Be brave.” This was the time when the brave could make the most money.
“Alright. I will listen to you,” said Wu Xiuyue decisively.
Chen Fei was Wu Xiuyue’s brother-in-law. He would have to help her out as long as she asked. For sure he would not charge her anything and she would also be able to pay for labor and material at an employee’s discount. Shu Yan felt that Chen Fei might even have to chip in on some of the stuff himself.
Wu Xiuyue wasn’t the kind who’d take more advantages when she was already getting a deal. She provided a regular lunch every day and snacks in the morning and in the afternoon. Everything to the industry standard. There were also cigarettes and alcohol. She would make sure that Chen Fei looked good in front of his employees.
The design was somewhat similar to that of Shu Yan’s. Chen Fei had run it by Shu Yan when he was designing it. Shu Yan didn’t mind it. Never mind that distance between the two shops. Plenty of shops had very similar design to hers right on West City Nan Road. What could she do? Plagiarizing was a culture here.
***
During the remodeling, money was spent by the troves, making Wu Xiuyue was particularly anxious. She would come and talk to Shu Yan every day. Otherwise, the pressure would be so great that she couldn’t even sleep at night.
“There really is nothing to worry about. Look at me. I went and opened up a shop knowing nothing. You could at least come and consult with me. Besides, Xiuxiu will be able to help you as well. You have nothing to worry about.” Shu Yan comforted her when she saw how anxious she was.
“I know but I can’t help but to worry.” Wu Xiuyue knew that she shouldn’t, but she couldn’t help herself.
“I can relate to that. I was very nervous too when I opened up my shop. I worry that I would lose all of my money. But look where I am right now.” There wasn’t much that Shu Yan could do. There was nothing that anyone could do for Wu Xiuyue right now. She would only feel better when the shop was opened up, the business got better, and money started coming in.