Chapter 258: Konjac
After entering the new century, the domestic film and television industry has developed extremely rapidly, forming a large-scale industry.
By 2014, domestically produced TV series including co-productions exceeded 20,000 sets, ranking first in the world, and the market competition was fierce, which is unimaginable to most people.
TV stations, whether they are self-made or purchase TV drama programs, use the ads at the end of the film and the media in the middle to recover the cost and realize the profit. The audience rating is the most important standard to reflect the value of advertising. The ratings survey naturally becomes an indispensable process.
In the past, when the effectiveness of TV advertising has doubled, there have been more than a dozen TV viewer ratings agencies in China. Since there are no fixed standards, and there are endless operations in black-box operations and insider trading, there is a chaotic situation. .
Some organizations don't even have any qualifications, and they dare to make a list of ratings.
The chaos in the market has forced the country to intervene. The SARFT and the relevant departments have joined forces to form a new line of sight company, relying on its own powerful platform advantages, and is responsible for the ratings of TV programs.
At present, the new line of sight company is the only state-owned third-party investigation agency, and its survey data is the direction of the domestic TV media industry, the authority and authenticity is beyond doubt.
"Blue Life and Death" was first broadcasted on Haijin Satellite TV and Fetion Video. The first episode of Fetion video was 1.4 million+, which was far behind the 7 million+ of Fetion's self-made drama "President of Sweetheart".
However, such data comparison, the influence of the industry in the circle is actually very small.
The reason is very simple. This platform is the home of Fetion video. As long as it is willing, don't say 7 million, even if it is 70 million on-demand numbers can be easily handled.
Even if the big platform is still relatively high, it is normal to add some data to yourself.
If it is a low-cost introduction of a self-produced drama that is over-invested, it will really become a joke!
Therefore, the data of the number of on-demand can be seen, but it cannot be completely taken seriously.
Whether it is Chen Feier or Lu Chen, including Gande Brothers Film. It won't take it seriously.
The copyright of the webcast has already been sold. The number of on-demand broadcasts has nothing to do with the income of the three parties. Fetion video and Gande Films have no signing gambling agreement, even if it is the first day, it will not earn more than a penny. .
Hard to say. The level of achievement has an impact on the next new episode.
The rating of the ratings announced by the new line of sight company is completely different. The impact of this rating is extremely high and affects the interests of all.
0.22%!
Since Lu Chen decided to get involved in the film and television circle, and started with "Blue Life and Death" as the cornerstone. He has already had a very deep understanding of the meaning of the TV drama ratings, and has consulted a lot of information.
Generally speaking, a new drama without a big star and no huge speculation, the first broadcast rating of 0.1% is a success, and there is a capital to continue to survive.
"Blue Life and Death" is the only big card in this TV series. Chen Feier, this sign really saves a lot of publicity fees for "Blue Life and Death".
But Chen Feier is, after all, a singer, not a shadow, she is very popular on the Internet. The appeal in traditional TV screens is undoubtedly dwarfed.
Therefore, whether it was Beijing TV Station or Zhejiang East TV Station, the price tag for "Blue Life and Death Love" was not high. Newcomers can be lucky on the big stage. How much do you want?
Including Haijin Satellite TV, which was later discussed, the single price set was not high, but the gambling agreement was added.
In this agreement, the starting point of the reward is the domestic average audience rating of 0.25%!
It is unkind to say that Haijin Satellite TV does not believe that "Blue Life and Death" can meet such requirements.
Not only Haijin Satellite TV, Gande Film has an estimate of the rating of "Blue Life and Death", the first broadcast is 0.15%-0.18%, and the average domestic total audience rating of all 20 episodes can reach 0.18%-0.20%. victory.
The first episode of ratings just released. Really missed the expectations of the vast majority of people.
According to the latest data released by the new line of sight company, "Blue Life and Death" relies on the rating of 0.22%, ranking 6th in the same type of TV series, and ranking 11th in all domestic TV series broadcast on the same day.
Quite bright!
Lu Chen is naturally very happy. Very a bit overjoyed.
Seriously, his recent pressure is not small.
This TV series can be born. Lu Chen has put a lot of effort into it, and it is also an important basis for him to enter the film and television circle. If the teacher is unfavorable, then the blow is undoubtedly very heavy.
Lu Chen is not afraid of setbacks. He is young enough and has capital, but he never wants to be jokes.
Unfortunately, this is the ratings of the first episode, and Chen Feier will only play in the third episode, otherwise it can be used to play Jing Yao's face-on-demand count? Bibi ratings are more exciting!
In the industry, the box office and TV ratings are important indicators for the artist's evaluation of the coffee table.
What is the number of on-demand?
Chen Feier saw him happy and couldn't help but splashed the cold water: "You don't want to be too early, let's talk next week!"
The pre-promotional expenses of "Blue Life and Death" are not many, and the effect is still very good. In particular, Haijin Satellite TV’s sho activity in the blog is very vigorous and attracts a lot of eyeballs.
Therefore, it is not a strange thing that the first and second episodes have good ratings. The curiosity of the audience has already been raised. Whether the episode is wonderful or not, it will definitely hold the idea of taking a look.
After these two episodes, the third and fourth episodes will continue to be broadcast next week to reflect the true ratings.
Lu Chen understood this truth and nodded.
The next day, on the evening of December 13, "Blue Life and Death" broadcasted the second episode in Haijin Satellite TV.
The Fetion video network is broadcast simultaneously.
At noon on the 14th, the new page of the company's official website home page list refreshed again.
"Blue Life and Death" jumped to the third place in the same type of TV series, with a rating of 0.26%!
As of 12 o'clock on the same day, the total number of on-demand broadcasts of Fetion Video Network was 8 million+, although it still lags far behind the number of "20 million+" on the "President of Sweetheart", but in fact the gap between the two has shortened a lot.
This achievement has also caused many people to be surprised, shocked, embarrassed and even unbelievable!
Beijing, the new era art park.
In an office of Baolong Film and Film Production Department, deputy manager Zhu Minghe looked at the computer screen.
His face is cloudy and uncertain.
"Blue Life and Death": 0.26%/0.24/003/009
A row of red data stabbed his eyes.
This is the rating data of "Blue Life and Death" in the new line of sight, the first is the latest ratings, the second is the average rating, the third is the same type of ranking, the fourth is the domestic drama ranking!
In plain language, that is the TV viewer's ratings are very good!
The mood of Zhu Minghe is terrible.
Zhu Minghe still remembers clearly, when Lu Chen came to him with the script, how was he rejected.
Rejecting a script is a normal job for Zhu Minghe. Lu Chen’s request is too high. He refuses to be justified. No one can say that he is doing something wrong.
Lu Chen provides a script, requires participation in investment and serves as the leading actor, and has to specify the heroine and director.
No one can promise it!
However, Zhu Minghe did not think that the heroine appointed by Lu Chen was actually Chen Feier.
This inevitably made him a little passive. At that time, he refused to leave room for Lu Chen. Otherwise, as long as there is more exchange, the situation may be different. Maybe this TV series will be won by Baolong Film.
What Zhu Minghe can comfort himself is that even if the heroine is Chen Feier, there will be no market for this kind of urban **** film, the ratings are not guaranteed, and there is a huge risk of investment.
He also said this to his colleagues.
This matter was quickly left behind by Zhu Minghe.
However, "Blue Life and Death" has stubbornly jumped into his sight, one of the hot topics on the wave blog, the hottest "Your Eyes" theme song, and the cover sho competition.
Let Zhu Minghe want to ignore it!
So in the hustle and bustle of the torment, he began to pay attention to the viewing of this TV series.
The first episode is 0.22%, the second episode is 0.26%!
This kind of achievement makes Zhu Minghe very speechless, feeling that his face is ignited.
Although I don't want to admit it, my professional experience tells him that "Blue Life and Death" is very likely to be a fire.
The mystery lies in the 0.04% increase in the second episode relative to the first episode.
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Don't underestimate the increase of four thousandths. The significance of this is that this TV series has successfully retained a large part of the audience, so that they are willing to continue watching, which is a precursor to the broadcast.
Otherwise, as a pure new drama, the second episode of ratings decline is a common phenomenon!
What makes Zhu Minghe feel the most heart-wrenching is that the first episode and the second episode of "Blue Life and Death", the real male and female protagonists have not yet appeared, as the biggest selling point of the drama, the post-mortem Chen Feier, in the third episode Debut!
He is very clear that if there is no accident, the ratings of the third episode of "Blue Life and Death" will increase.
Maybe it will break 0.3% directly!
Thinking of this, Zhu Minghe could not help but feel the irritability in his heart.
He pulled the tie around his neck and controlled the mouse to turn off the new line of sight.
Out of sight out of mind!
But after only a few minutes, Zhu Minghe reopened the browser.
This time he did not log in to the new line of sight, but entered the URL of the video.
Zhu Minghe knows that "Blue Life and Death" is also broadcast on Fetion video, so he wants to see how the on-demand audience evaluates "Blue Life and Death" and then predicts the future ratings of this TV series.
At this moment, Zhu Minghe, forgot a little.
That is, since the moment he refused Lu Chen, this TV series has nothing to do with him.
He does not really need to care so much.
Can only be said to be a konjac! ——
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