Chapter 600: National craze (below)
"You have to compensate me!"
At the home of the Zichengyuan in Beijing, Chen Feier, sitting in front of the computer, said to Lu Chen: "Come on!"
Lu Chen smiled and said: "What is the compensation? Isn't it just stealing a few pumpkins?"
Chen Feier gave him a sigh of relief: "You are still very embarrassed to say that such an idea allows me to advertise your game, and the reputation of others is completely ruined!"
Lu Chen hahaha: "This is not an advertisement, are you not fascinated?"
Since playing the internal test version of [Happy Farm] on that day, Chen Feier has come to the interest. When Kaixin.com officially launched, she installed the app client for her mobile phone in the first time.
Not only that, she also promoted to her friends, it is a group of people to join.
Chen Feier debuted for more than ten years. The usual contacts are basically insiders. Of course, her friends are also mostly in the circle. Everyone gives her face to download and install, but she basically does not have much time to play.
However, [Happy Farm] is different from ordinary online games. It belongs to casual games. Some people play mobile phones when they are busy in their leisure time. First, they are out of curiosity or something else. They just landed [Happy Farm] as a pastime. .
Then, under one play, there are eight or nine of them playing in the ten!
Chen Feier is certainly no exception. As the first registered user of [Happy Farm], she has risen to level 5, and the number of farmland has doubled. When she has time, she will sprinkle her mobile phone to sprinkle water.
Of course, there is also a fun stealing dish!
The two blog posts she had previously published were the game marketing tools that Lu Chen had come up with. With the huge fan base of the two, they quickly promoted [Happy Farm].
Only Chen Feier basically did not do online marketing, this time is an exception for Lu Chen.
The effect is absolutely good!
Gao He, who was just in Hangzhou, called Lu Chen and was very excited. Since Chen Feier sent the second blog post, Kaixin’s traffic suddenly increased sharply, which was slightly higher than before. Hundreds of times!
This is the so-called fan effect. Popular stars like Lu Chen and Chen Feier have a high influence on the Internet. If you want to recommend any product, you can get a lot of attention in a short time.
Gao He admired Lu Chen. Before that, Lu Chen asked him to increase the bandwidth of the website server and let the technicians work overtime, so that Kaixin.com did not crash under the sudden increase of ip access.
And [Happy Farm] downloads, it is a geometric upgrade, the number of minutes is worth the past day, people can not believe.
Of course, this is only a temporary phenomenon brought about by the fan effect. The key to the success of [Happy Farm] depends on the charm of the game itself, whether it can attract players, retain players and make them willing to pay for props.
In the lower right corner of the computer screen, two fly signals are displayed in the login state, and one of the icons flashes wildly, indicating that a large amount of information has been transmitted.
This Feiyin number is the number published by Chen Feier on the blog.
In order to promote [Happy Farm], Lu Chen specially purchased a couple nickname from Feixun, mainly to face the public, without any obstacles, anyone can be added as a friend.
Therefore, once the number is announced, it is very normal to attract countless fans to greet friends. Lu Chen himself has no time and energy to manage, and ultimately he will return it to the company's public relations marketing department.
But tonight, he still took the time to personally respond to a few fans.
As for Chen Feier, pick up the tablet and continue to brush the blog.
Fans are enthusiastic: "Feier's sister is relieved, we must steal all the dishes of Lu Chen!"
"Just downloaded and installed, still learning!"
"How much is your flight number? Ask for friends."
"10,000 tons of copper balls!"
"This game is very simple, it's easy to get started, it's pretty good, it's a bit interesting."
"I like to play small games most."
For casual games like [Happy Farm], the learning index is the lowest. As long as it is not stupid, anyone can get started in a few minutes without any obstacles.
However, it is precisely because of the lack of challenge and learning, players are very tired, and they give up when they are tired of playing with the hands. It is very difficult to make money by relying on the small game itself. At most, it is necessary to make some advertisements to achieve profitability.
[Happy Farm] Although it belongs to the category of casual games, its exquisite craftsmanship and interactivity are not comparable to those of the same kind, especially the latter is more addictive and fascinating!
After the cooperation marketing between Chen Feier and Lu Chen, [Happy Farm] became popular in a short period of time, first of all in the fan circle of the two, and then spread like a plague.
More and more people on computers, tablets, and mobile phones are either advertising in the media, or seeing them in blog forums, or recommending them by friends and family. They have installed the client of Happy Farm.
[Happy Farm] also relies on the powerful resources of Fetion, which makes it easy for players to interact with other people's games, making "stealing dishes" a craze.
When "Ghost Story" was downstairs on May 1st National Day, this casual game has already set off a wave of stealing food for the whole people. Its explosive speed and influence are so great that people in the game industry are It’s stunned.
There have also been a lot of negative news, such as children secretly stealing food with their mobile phones during class, white-collar workers are stealing food when they go to work, and people are going to climb the Internet in order to steal food and pick vegetables. Have a rest.
However, these negative news can not affect the spread of [Happy Farm], and registered users have soared to 50 million+ in more than half a month, including more than half of active users!
This data is very horrible, and the surge of users has also brought a lot of money to Kaixin.com and happy mutual entertainment. Although the items sold in [Happy Mall] are very cheap, they can not hold the huge number of users.
Therefore, after experiencing the money-burning process of the previous half-year period, happy and mutual entertainment smoothly embarked on the principle of profitability, continued to recruit and expand the strength, and marched toward a higher goal.
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Lu Chen put the power to control and enjoy the fun and mutual entertainment to the Gaohe couple, and led Chen Fei Media to start the preparation of the third TV series.
In addition, there is the recording of the variety show "China's Good Voice"! ——
The second is sent, request subscription support! ! ! (To be continued.)