Chapter 835: Different sounds
In modern society, the power of money is endless. The advertising and marketing of any product cannot be separated from the support of large sums of money. Generally speaking, the more money you have, the more people you influence, and the deeper the level of influence.
Of course, the film is no exception. In fact, film is one of the most important lines of advertising marketing, especially Hollywood, the world's dominant movie. Every year, the investment in this area is extremely amazing.
It is normal for a movie to invest $100 million to add another $50 million in propaganda. This kind of advertising and marketing investment is also one of the mysteries of Hollywood movies sweeping the world.
This year, with the continuous expansion of the domestic film market, domestically produced films have become more and more focused on marketing, especially for large-scale investment. It is also a sneak peek of propaganda, especially the network marketing.
However, like "Swordsman", investing so much money in a short period of time to create such a large momentum is still quite rare, and inevitably has a great impact on the industry.
Some people directly smashed this style of painting wrong!
For a long time, Chen Fei Media, represented by Lu Chen, has little investment in publicity and marketing. Whether it is recording or filming, it is often used to promote its own influence.
The most typical one is probably the Internet platform. Usually he and Chen Feier show their love. The number of reposts is hundreds of thousands or even millions. The TV series does not need publicity at all. There are countless fans who are eagerly awaiting. If you don't pay for money, there is also media pursuit, and the ratings are rising.
This is really no way, who makes Lu Chen's popularity so high? He posted a blog post on the Inspur blog, and the publicity effect is worth millions of marketing inputs, which is why others are envious.
"Swordsman" undoubtedly adopted the same propaganda strategy. Lu Chen wrote a love poem to Chen Feier and did not know how many people earned. It is almost equal to no investment.
However, what people didn't expect was that it was only half a month before the release of "Swordsman", and Chenfei Media turned out to be uncharacteristically, and it was inexplicably shocked to play with big publicity.
The entertainment circle said that it is very big. It is said that the small is actually very small. The news in the circle is always spread fast. Although Chenfei Media did not disclose the publicity investment of "Swordsman", there will soon be people in the industry according to various aspects. The information is inferred that Chenfei Media has at least dropped more than 30 million yuan, and the total budget is estimated to double.
This kind of inference is quite accurate, and it has also shocked many people. Some people have guessed that Chenfei Media or, more accurately, Lu Chen should be aware that the box office pressure of "Swordsman" is huge, so it will be so Propaganda at the expense of the intention to reverse the embarrassing situation facing the current martial arts film.
To know that Lu Chen was at the launching ceremony of "Swordsman", but shouted out the box office forecast of 1.0-1.5 billion. If the last half can not be achieved, it will undoubtedly lose an adult.
Some people were surprised, some were curious, and some people were gloating. They thought that Lu Chen was finally poor.
The more advertising investment in "Swordsman", the more aggressive the propaganda and offensive, the more the industry's box office is fading, and even believe that after joining the huge marketing expenses, Chenfei Media is very likely Can't get back the cost.
"You see you, I used to say so full..."
In the back seat of the Mercedes-Benz, Chen Feier took her mobile phone to Lu Chen, and said with gloating: "Is it now being grasped?"
Lu Chen glanced at it and found that the mobile phone screen showed a blog post on the Inspur blog that was certified as a self-media person. He asserted that the box office of "Swordsman" is between 500-700 million, even lower is not impossible. of.
In order to prove his argument, the self-media person also arrogantly listed a lot of data, including box office of martial arts movies such as "Youth Rivers and Lakes", and even information from survey companies.
The production cost of "Swordsman" is combined with publicity. According to the investment of 200 million yuan, the box office needs to reach more than 400 million to protect the capital, and it is not the pay of Lu Chen and Chen Feier, plus 500 million to go there. !
Missed the golden summer file, but also faced the theme of the dilemma, "Swordsman" wants to create a new box office miracle, undoubtedly extremely difficult things.
The inference from the media people has won the approval and support of many people. The number of reposts and the number of praises are tens of thousands. They also believe that the movie of martial arts is destined to be a failed attempt of domestic movies. "Swordsman" will Following the footsteps of "Youth Rivers and Lakes", it is extremely lucky to be able to protect the book.
For the sound of these singers on the blog, Lu Chen did not pay attention to it at all, because the final decision of the box office is not the big v small v in the industry, but hundreds of millions of viewers.
He has confidence in his work, and why should he be afraid of other people's cynicism?
The so-called red is not much. Since he debuted, there is no shortage of slander and slander behind the flowers and praise. I don’t know how many people are waiting for him to be unlucky!
Lu Chen stroked the screen with his fingers and looked through the blog posts related to "Swordsman".
In fact, in addition to these negative remarks, there are also many supporters of Lu Chen in the Inspur blog, especially for the posters, stills and trailers released by the official version of "Swordsman", which has been criticized by the film critics. "It is not the same work as "Youth Rivers and Lakes". In addition to the excellent character modeling, the scenes of several editings are also very exciting, with distinctive features.
In particular, the scene of the fight in the rain in the second trailer is not a stack of special effects, no exaggerated performances, and all the tricks are full of cruel violent beauty, unlike Hollywood action movies, which are different from domestic ones. Popular ip adaptation of the film, I believe that as long as the film maintains a similar level, it will bring unexpected surprises to the audience.
As a person who is good at creating miracles, the film critic believes that Lu Chen will not let everyone down.
His views have also been supported by many people, especially Lu Chen's fans, but there are also rebutters who think that he is using the money of Chen Fei Media to speak.
However, Lu Chen can guarantee that Chen Fei Media has never put money on a film critic, so the promotion of "Swordsman" has been so large, and there is no budget arrangement in this regard.
Of course, even if Chen Fei Media came forward to refute it, it would not be possible to convince everyone.
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So in the end, I have to rely on the facts to speak. This fact is that the results of the box office will be more than three days. "Swordsman" will land on all major theaters in the country!
Lu Chen returned the phone to Chen Feier, and his mood could not help but drift into the future. ——