Chapter 539: Propaganda war (on)
On February 1, the fifth day of the lunar calendar.
In the evening, a photo taken at Xiangjiang International Airport appeared on the online entertainment section of Hong Kong Island Newsletter and was then reprinted by many media.
The protagonist of this photo is Lu Chen and Chen Feier, the two hands holding hands through the passenger passage.
Chen Feier was originally one of the few mainland singers familiar with Xiangjiang people. Of course, her popularity is incomparable with the big coffee in Hong Kong Island entertainment circle, but she has become the three major awards in the [Global Chinese Original Gold Songs List]. A famous star in Xiangjiang.
The award ceremony of [Global Chinese Original Gold Songs] was broadcast live by Xiangjiang Satellite TV. Due to the participation of many Hong Kong superstars such as Liu Gangsheng, the audience rating was as high as 38.75%, which also made more Xiangjiang people know the mainland pop music scene. The days after.
Also benefiting Lu Chen.
Not only that, on January 29th, the first day of the first month, Xiangjiang Satellite TV broadcasted "Blue Life and Death Love" starring Lu Chen and Chen Feier at 8:00 pm in the evening, which triggered a round of ratings frenzy.
The filming of "Blue Life and Death" was completed one year ago. It was broadcasted in the Mainland and South Korea respectively. It has achieved amazing results. Later, it was introduced by TV stations in Taiwan and several Southeast Asian countries. The response was fierce.
At that time, there were a number of cable stations in Xiangjiang who wanted to purchase the rights to broadcast the TV series, but Lu Chen’s studios all refused based on the ratings.
The broadcast rights of this TV drama Xiangjiang can only be sold to Xiangjiang Satellite TV or ATV.
Both Xiangjiang Satellite TV and ATV have expressed interest, but there are differences on specific terms, so dragging and pulling until the end of last year, and Xiangjiang Satellite TV negotiated a contract.
After Xiangjiang Satellite TV got the copyright, it was re-voiced, so the Cantonese version of "Blue Life and Death" was not officially broadcast until this year.
In fact, this TV drama, which has been regarded as a classic, has been downloaded from the Internet as a high-definition pirate source. Many young people in Xiangjiang have already seen it, but it does not detract from its charm. It has caused quite a stir when it was broadcast. .
In the past, TV dramas introduced to the mainland in the mainland were basically historical dramas and famous plays. There were few modern urban themes, and a few were also viewed.
However, "Blue Life and Death" is definitely a heterogeneous existence. After the first four episodes are broadcast, its highest ratings have jumped to the top, reaching 28.69%, and the Xiangjiang film and television circle has been shocked once.
As the starring actress of this TV series, Lu Chen and Chen Feier who came to Xiangjiang again naturally became worthy of the media.
The most direct impact of this is that Lu Chen and Chen Feier have greatly increased their number of fans on the Hong Kong Island blog, and they have doubled in just a few days. I don’t know how many people envy and hate.
So when Lu Chen and Chen Feier’s photos at the airport were exposed, the number of reporters who stood at the entrance of Rongjin Building suddenly increased. The vast number of paparazzi even traced the love nest of the two in Repulse Bay.
As for the invitations for various interviews and program activities, it was like a snow flake that flew to Lu Chen Studio.
Unfortunately, most of the media have eaten closed doors. Chen Feier returned to Beijing only after staying in Xiangjiang for three days. Lu Chen was busy in the later stage of "Ghost Story" and temporarily pushed away all the invitations.
But this does not mean that he is insulated from the media.
On the contrary, the campaign of "Ghost Story" has just begun.
The investment budget of "Ghost Story" is 30 million, and the production and post-effects are half of each, but it does not include the expenses of publicity. In order to make this movie a hit, Lu Chen Studio gave a publicity budget of 20 million. Used in Xiangjiang and the mainland.
The mainland's film market is the focus of "Ghost Story", but if you can't get Xiangjiang's new film support policy quota, then the former is also a basket of water, so the local propaganda of Xiangjiang can not be ignored.
The broadcast of "Blue Life and Death" can be said to coincide with its meeting. Its hot broadcast helped Lu Chen to save at least millions of publicity fees. As the first film of Lu Chen and Chen Feier together with Xiangjiang actors, no doubt Attracted a lot of people, especially the attention of young people in Xiangjiang.
However, Lu Chen will never be numb, because Hua Guan Film and Star Art Entertainment's "Painted Skin" started a large-scale warm-up propaganda before the New Year.
And "Painted Skin" is scheduled to be on February 14th, which is the premiere of Valentine's Day!
Therefore, in various senses, "Painted Skin" is the most powerful opponent facing "Ghost Story" and the biggest stumbling block to the box office.
The weight of this stumbling block is not a normal foot!
""Painted Skin" claims to invest 1.5 billion yuan, which should actually be around 100 million."
The night is already deep. The lights in the office of Lu Chen Xiangjiang Film Studio are still on, and a smog of smoke slams on it. The light bulb is shrouded in heat and the silk is scattered in the air.
An internal meeting of a studio is being held, Lu Chen, Chen Wenqiang, Wan Xiaoquan are there, and Li Zhen.
Li Zhen is an assistant, responsible for the minutes of the meeting, and Lu Chen is discussing the propaganda and release plan of "Ghost Story" and many problems facing him.
Chen Wenqiang took a sigh of smoke and said, "I heard that Huaguan and Xingyi are preparing to invest more than 10 million in Hong Kong, at least three times more!"
Chen Wenqiang is not an old smoker. He quit smoking a few years ago, but recently took it.
Because the pressure is great.
Although the time to join Lu Chen Studio is not long, Chen Wenqiang has already regarded himself as a real part of the studio, and he is busy with the studio.
For the studio's first project, Chen Wenqiang pays more attention to "Ghost Story" than Lu Chen, not only because it is related to his own rice bowl and reputation, but also because his love girl plays a role.
He wants "Ghost Story" to be successful than anyone else.
However, the reality is very serious. The scheduled release time of "Ghost Story" is also on Valentine's Day on February 14th. The two films compete for support at the same time, but they are the same type of works.
It’s a natural death!
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However, on the volume, "Ghost Story" is not the opponent of "Painted Skin". The investors and producers of "Painted Skin" are famous companies in the industry. There is no problem in crushing small studios.
Its investment scale is several times that of "Ghost Story", and the propaganda is even more aggressive.
“Investing more than 10 million publicity fees in Hong Kong?”
Wan Xiaoquan was surprised: "Do they earn back?" -
The first one was sent first, and I have already brought a notebook, and strive to continue to be more during the holiday.
Seeking monthly ticket support, ah! (To be continued.)