Chapter 823: Good play opening (on)
July 2, Marriott Xintiandi. .
Marriott Xintiandi is a new commercial city that the Marriott Group has just completed in Beijing's Fourth Ring Road. It is also the third large-scale shopping mall in Beijing with a strong real estate agent.
In recent years, this hopsa urban complex integrating business, residence, entertainment and consumption has been blooming all over the country. Many real estate companies have competed in the major cities to build top shopping malls.
Marriott's World Cinema is one of the most important components of Marriott's Xintiandi. The new cinema has 18 auditoriums, of which the ima giant screen theater can accommodate 1200 viewers at the same time. The scale is one of the best in China, and the equipment is also The most advanced.
The premiere of "Youth Rivers and Lakes" was held in Marriott's World Cinema.
As night fell, the square in front of Marriott's Xintiandi was already very lively. Dozens of balloons hung in long air and floated in the air. Under the rainbow arches, the red carpet with dozens of meters was directly connected to the entrance of the Silver City.
The huge electronic display screen, together with the star signature wall, has been erected. Many staff members are busy preparing for the final preparations. The lights erected on the scene are lit up, and several beams of light rush into the sky.
Many reporters have already arrived at the scene in advance, and even set up a camera. This scene has attracted many ordinary people who have come to see the lively, but they are all blocked by security personnel in safe areas.
Just after six o'clock, the LED giant screen showed the propaganda trailer screen of "Juvenile Rivers and Lakes". The passionate soundtrack resounded through the square, and all parties followed.
For the "Junior Rivers and Lakes" investment of 150 million martial arts blockbusters can be popular in the summer file, Marriott Pictures in the promotion can be said to spare no effort, a premiere invited dozens of star artists and industry celebrities before Come to the ceremony.
This does not include the actors and directors of the film crew.
When Lu Chen, Chen Feier and Lu Xi came to the scene through the security check on the Mercedes-Benz, there were at least tens of thousands of people gathered here. The long red carpet was full of reporters on both sides, and the flash of light flashed one after another.
"It's really lively!"
Chen Feier saw the outside scene through the window, she was quite surprised: "The premiere is not much worse than the film awards ceremony."
The premiere of such a scale is definitely rare in China, that is, the Marriott movie industry is rich.
Lu Xi smiled: "I heard that they have to spend 100 million on publicity and at least 1 billion on the target box office..."
The investment budget of "Juvenile Rivers and Lakes" is 150 million. It is really not bragging to raise 100 million in publicity. At least this premiere has to invest at 120 million yuan, and the total cost is 250 million to 300 million.
According to the domestic box office, if it is the cost of 300 million, then the 1 billion box office can guarantee the minimum profit, but the ambition of Marriott Pictures is definitely even greater.
The black Mercedes-Benz s500 steadily stopped at the beginning of the red carpet, and the reporter's camera lens immediately turned around, ready to grab the first-hand photos.
Many of the stars who appeared in the front have already had a lot of highlights. Every Mercedes-Benz driving is like a small treasure chest. It may be an unexpected surprise after opening.
Although these reporters all took red envelopes, their professionalism is still very high, and many hot spots can also make their media more attention.
Which star or director will you just come over?
In addition to the reporters, there are countless lively audiences on the scene. The live video of the camera is played on the led in real time, attracting the curiosity of most people.
Under the gaze of everyone, the uniform ceremonial ceremonial opened the door, and a tall, handsome young man came down from the car with a faint smile on his face.
"Lu Chen!"
The reporters identified him in an instant, subconsciously pressed the shutter, and the flash was intertwined!
Photographing is instinct. In fact, these reporters are very surprised in their hearts. They did not think that Lu Chen would actually come to participate in the premiere of "Youth Rivers and Lakes".
It was normal for Marriott Pictures to send invitations to Lu Chen. It was shocking to see Lu Chen coming.
I want to know that the propaganda of "Juvenile Rivers and Lakes" has been vigorously made some time ago. Although it is said that there is no direct targeting of "Swordsman", but who in the circle does not see the intention of Marriott Pictures?
Although "Juvenile Rivers and Lakes" and "Swordsman" are not released in the same period, there is no direct competition, but Marriott Pictures is obviously interested in robbing the banner of the new martial arts movie and firmly plugging it into its own door. before.
In order to seize such glory, it is necessary to step on the "Swordsman"!
As a challenger, Lu Chen could not be unclear. He now ran over to the premiere of "Youth Jianghuxing". Is it purposeful or really tolerant?
The reporters' brains are running fast, and the SLR cameras in their hands are still ringing.
Lu Chen got out of the car and didn't immediately step on the red carpet. He turned around and was very gentlemanly.
Chen Feier!
The reporters were a little crazy, and the speed of pressing the shutter doubled.
This is the most popular couple in the entertainment industry. The male and female protagonists of "Swordsman" come together and put on the website to get the entertainment headlines!
"Lu Chen! Chen Feier!"
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There were many fans of the crowd in the crowd. When they saw their own idols, they immediately shouted loudly and even pushed forward, so that the security guards who were waiting for the battle would be enemies.
Security personnel are also hard work. There are a lot of stars in the front of the red carpet. I haven’t seen how excited others are. As a result, they are now seeing what is called the power of the masses!
Lu Chen and Chen Feier held hands and waved their hands at the excited fans.
The images of the two appeared on the big screen, and they were taken into the lens by countless cameras and mobile phones. The same picture has already been familiar, and it is believed that it will be reproduced frequently in the future.
The host of the premiere will definitely feel embarrassed, because all the scenery has been stolen by the two who just appeared. It does not feel like the premiere of "Youth Rivers and Lakes", but "Smile Jianghu"!
I knew that they wouldn’t give Lu Chen and Chen Fei’s invitations, and they would just pick up their own feet!
The two were so attracted to the attention that Lu Xi, who subsequently got off the bus, didn’t pay much attention.
Lu Xi not only did not care about this, but secretly snickered.
Where is this to come to the show, and the market is almost the same, it really makes people feel embarrassed!
My sister is happily thinking about the opening of the show! ——
(To be continued...)