Chapter 555: apologize
Movie peripheral products refer to products developed according to character characters, scenes, props, logos, etc. in the film, including toys, clothing, accessories, audio and video, books, daily necessities, etc., mainly relying on the popularity and influence brought by the film release. .
In Hollywood, the surrounding products of the movie have already formed a large and mature industry. The box office of many movies may only earn back the cost, but it still earns a lot of money by selling the surrounding products.
According to the statistics of the American Film Association in 2016, in the Hollywood film industry, the contribution value of peripheral products exceeds 30%, and two-thirds of the revenue of many movies comes from the sales of peripheral products!
This is undoubtedly a very attractive big cake.
However, the cake is delicious, but it is very difficult to eat the mouth. Domestic and Xiangjiang also started the development of the film peripheral products very early, but the result is completely unsatisfactory.
Two years ago, the predator of the Xiangjiang film circle, Bao Delong Film Co., invested 170 million to film the "Super Wei Man" adapted from Hong Kong Man, intending to copy the Hollywood model, and to make great achievements in the peripheral products, to create a hero of Hong Kong comics. Ip, can be described as ambitious.
However, this plus the publicity expenses, the total investment of more than 200 million Hong Kong-based blockbusters, and finally only got 68 million box office in Hong Kong, and the mainland box office only barely reached 300 million, a mess.
At that time, Bao Delong Film also dropped 12 million yuan on the periphery of "Super Wei Xia", and ordered a large number of dolls, props models, jewelry and daily necessities, etc. As a result, Xiangjiang and the mainland only sold a total of 5.1 million. .
It is necessary to know that the profit of the peripheral products of the movie is very high. The cost of a set of dolls is one hundred, the sales price is at least three or four hundred, and the sales of 5.1 million are relatively low compared to the input cost of 12 million.
"Super Wei Xia" still borrowed the reputation of the original comics to sell some of the surrounding, otherwise the loss is even more powerful!
In the end, Bao Delong Film was forced to destroy a large backlog of finished products, which became a joke in the industry.
In fact, if it wasn't for Baodelong's overconfidence that led to prediction errors, the surrounding sales of 5.1 million were still possible, because most of the mainland and Xiangjiang movies have no surrounding, and some are just low-cost posters and the like.
The example of "Super Wei Xia" also makes people in the industry discouraged from the surrounding products. They look at the big chunks of Hollywood meat, and the envy of the hands is the most common phenomenon.
So when everyone heard that "Ghost Story" was released on the first day of the product sales of 2.65 million, the first feeling is not to believe, do not believe it!
"Ghost Story" is not a play adaptation of popular comics. It lacks the fan base of the works. Although everyone is familiar with "Strange Tales from a Lonely Studio", this is a ghost film. The type that suits the surrounding is not right first.
However, it is even more impossible to say that sales fraud is more likely. First of all, Lu Chen Studio and Jiayang Film have not been able to make Xiangjiang's theaters cooperate with them to fabricate data. Secondly, there is absolutely no such necessity.
Because the sales of peripheral products are not for buying a box office, is it not a fool to pay for their own surroundings?
So when the confirmation message is true, the second feeling is unbelievable.
Really incredible!
But whether you believe it or not, the evaluation of "Ghost Story" by industry professionals has suddenly increased.
This movie has a red trend!
Quite simply, if the movie audience doesn't like the movie to a certain extent, how can he be willing to pay for the peripheral products that are expensive compared to the movie ticket?
I sold 2.65 million on the first day. How much can I sell during the four-week release?
Xiangjiang can sell so much, how much can it be sold in mainland China as Lu Chen’s home?
No one can make an accurate estimate and say that it is too shameful.
Everyone has to admire Lu Chen, selling so many neighbors, first of all to lay so many goods, plus stocking inventory, Lu Chen dare to save money in the periphery of countless peers as a restricted area, whether it is Philip or confidence It is super strong.
And he has a big chance to win!
This has led more people to look at the "Ghost Story", the original people who have been watching on the sidelines or dismissive of the film changed their minds, and many people even booked the movie tickets for "Ghost Story".
Newspaper advertisements and advertisements are blowing more, not as good as seeing!
......
"I don't have many people who I really admire in Zhou Yiping."
Seeing Lu Chen, Zhou Yi said with incomparable feeling: "Lu Shao is definitely one of them!"
Just after getting the first day box office and surrounding sales data of "Ghost Story", the behind-the-scenes boss of Jiayang Films couldn't sit still and went to the studio to find Lu Chen.
Zhou Yi is not a boring person, but in fact Jiayang Film is not the most important industry in his name, but this heavy sales data makes him unable to remain calm.
More than two million sales of peripheral products!
Thanks to the policy factors, after the film produced by Xiangjiang Film Company was released in Hong Kong, the share of the film obtained was much stronger than that of the mainland counterparts, with almost five or five points.
That is to say, 1 million box office, the film can get 500,000 or more, which is one of the important reasons why Xiangjiang's local market is small, but it can make so many movie companies survive.
But 50% or 60% of the box office is divided into the profit of the surrounding products, that is the slag!
As a very successful businessman, Zhou Yi knows the doorway.
What makes Zhou Yi feel ashamed is that when Lu Chen decided to invest a lot of money to order the products of "Ghost Story", he was opposed to the "Super Wei Xia" in front of the car!
However, Lu Chen was stubborn and would rather not give up. Zhou Yi finally agreed to Lu Chen’s surrounding development plan in order to maintain the relationship between the two parties.
I want to come now, if he missed it at the time, it is estimated that the intestines must be remorse at this time!
"Week boss praised"
Lu Chen smiled and asked Zhou Yi to sit down and let the assistant Li Zhen go to the guests to pour tea.
Originally Zhou Yi did not come, he is also ready to talk to the other side.
Zhou Yi said: "I came here this time. First of all, I apologize to Lu Shao. As a partner, Jiayang Film has not been able to do its best in the past. Please ask Lu Shao forgive me!"
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Said, he actually stood up and apologized to Lu Chen!
Lu Chen quickly got up and said: "Zhou boss is heavy, don't need it, really don't need it!"
Speaking of the early stage of cooperation, especially in the face of threats from the Jiang family, the performance of the first two ends of Jiayang Pictures made Lu Chen very dissatisfied, but the back was still very good.
Without the strong support and cooperation of Jiayang Film, "Ghost Story" is unlikely to be released so smoothly. ——
The first one is sent. (To be continued.)