Chapter 333: Play big!
"Blue Life and Death" signed an agency contract with spg on March 5 and aired on kgs on the 25th.
Just 20 days apart, the efficiency of spg is very high. The replay of the domestic "Blue Life and Death" is not over yet, and kgs has broadcast four episodes on the 25th and 26th. The copyright of pg "Blue Life and Death" is not purposeful. In order to save time and cost, there is no investment in the marketing of this drama. It is only published on the official website and blog.
And kgs also does not attach importance to "Blue Life and Death", in addition to the program a few days before the broadcast, there is no big publicity, there is a bit of a sneaky taste.
It can be said that all aspects of the association, in addition to Lu Chen, no one really optimistic about the performance of "Blue Life and Death" in South Korea, even if the slogans screaming loudly, most of them are just hard.
The Korean TV drama market is so easy to shake!
After the first four episodes of "Blue Life and Death" were broadcast, the ratings quickly came out.
This inevitably caught the attention of many people.
2.83%, 3.07%, 5.58%, 6.12%, with an average audience rating of 4.4%!
South Korea's TV drama ratings are different from those in China. The three major TV stations take turns to sit in the village. Where is the domestic princes fighting for hegemony, a TV drama can have a 1% rating and can celebrate the festival.
The average rating of 4.4% is still decent, but it is not comparable to those that started at 10%!
For example, the popular drama mbc's historical drama "The Power of the Queen", the latest ratings approaching 30%, compared with the gorgeous new drama of investing tens of billions of won, "Blue Life and Death" is an alien ugly duckling.
However, spg and kgs have paid more attention to the importance of "Blue Life and Death".
The average 4.4% is not high, but the first episode is 2.83% to the fourth episode 6.12%, and the ratings have more than doubled. This growth rate is very surprising.
We must know that the "Blue" drama is a foreign drama, and it is still a Chinese drama that has always been unpopular with the Korean market. In the absence of any publicity investment, such a large increase can be achieved in just two days, indicating that this TV series has Hot trend!
As far as the current ratings are concerned, "Blue Life and Death" has created a record of the same type of Chinese drama broadcast on Korean TV stations, and the potential for later promotion is huge.
Most importantly, kgs found through a telephone interview with a subsidiary agency that the "Blue" drama was highly rated by the audience, and the positive evaluation was over 90%!
And on the Internet, especially in TV-related forums, there is also a discussion of the "Blue" drama.
"This is the first Chinese drama I have ever seen. It feels good unexpectedly!"
"The actor is very handsome, the heroine is very beautiful, and the performance of the two is very good. It is a worthy drama."
"The storyline is also very good. Have you noticed that the names of the characters in the play are very Korean? Besides the background, it feels like an excellent Korean drama, not a Chinese drama."
"I have seen a few Chinese dramas before, and I have nothing to compare!"
"The spoiler, this is a tragedy Smecta."
"Spoiled to die"
Unexpected ratings and good evaluations have made spg suddenly feel like a treasure.
So spg talked again with kgs and arranged a new propaganda plan for "Blue Life and Death".
Kgs re-adjusted the broadcast time, postponed the "Blue" drama to the prime time, and changed the broadcast of 2 days and 4 episodes for 3 days and 3 episodes, extending the broadcast time.
With the investment of publicity funds, the popularity of "Blue Life and Death" in Korea has suddenly increased.
And the effect is immediate!
The fifth episode on April 1st, the audience rating is 9.37%, the sixth episode on the 2nd, the audience rating is 12.79%!
On Sunday night, April 3, kgs broadcasts the seventh episode of "Blue Life and Death".
When Song Jiayi and Yang Yanni came to the multimedia room on time, they were very surprised to find that they were full of people, basically no space!
The two face each other, and they feel a strong sense of pride.
When is the Chinese drama so popular in Korea?
The two girls even keenly felt that the trainees who watched the scenes had changed their eyes.
In the evening, the ratings of "Blue" drama reached 15.86%.
In addition to the surge in live broadcast ratings, the playback volume of this TV series has also increased dramatically. Like the domestic high-definition digital TV, the digital set-top boxes used by Korean TV viewers have a look-back function, and many viewers are at different times. Look back at the first few episodes of "Blue Life and Death".
This is also the sign that the ratings of "Blue Life and Death" began to explode!
The next morning, when Song Jiayi and Yang Yanni just finished training and prepared to rest, the person in charge of the training center called the office, and an spg executive had already been there.
The other party informed Song Jiayi and Yang Yanni that they were selected to return to China and are ready to participate in the shooting of Lu Chen's new drama!
Upon hearing this news, Song Jiayi and Yang Yanni could not believe it.
After the confirmation is true, the two can't help but cry!
They worked hard and persisted here and finally saw the return.
At the same time, the news that "Blue Life and Death" was rising in South Korea's ratings was quickly passed back to China.
The latest episode's ratings exceeded 15%, so in the absence of 13 episodes, the average audience rating of more than 10% is already a nail, and far more than!
When is the Chinese drama so powerful in Korea?
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Many people in the industry who are aware of the situation are shocked, and they have inquired about Lu Chen’s studio.
As for the fans of Lu Chen and Chen Feier, it is completely boiling!
They are not very clear about the true meaning of "Blue Life and Death" in South Korea, but I understand that Lu Chen and Chen Feier will fulfill their promises.
"This is playing big!"
In the recording studio of Fei Shi records, Lu Chen said to Chen Feier: "You have to pay for the dowry!"
In order to counter the "enjoyment of entertainment", the idea that Lu Chen originally proposed was to reach the "Blue" drama rating of 10%, then draw one or three prizes in the fans, the first prize of 10 Korean luxury places The second prize is 100 happy tours. As for the third prize, 1000 souvenirs are almost the same.
As a result, Chen Feier sneered at it and revised it to a score of one or two, and directly drove 1,000 couples!
Announced twice, giving fans a big surprise.
Such a big surprise made Lu Chen really stunned.
Lu Chen actually wants to tell his girlfriend that in his dream world, the original Korean drama has a 40% rating in Korea.
Although the situation is different now, he believes that it is not a problem to get a 20% average rating.
This means that to pay tens of millions of dollars, it will not be enough to put all the money earned by spg into it!
The reason for Chen Feier is very simple. If you want to play, you can play big!
If you have killed a piece of heaven and earth in South Korea, it is worth the extra money.
As for the cost, she packs it.
Millions of tens of millions of districts are not enough for Chen Tianhou's dowry!
For Lu Chen’s embarrassment, she proudly expressed disdain——
The second is sent. (To be continued.)