Chapter 899: The prototype of the entertainment dynasty
The "Swordsman" online game is a fist project of 2018 years of fun and mutual entertainment. The whole company invested a lot of manpower and material resources for this martial arts online game, and also invited external assistance, and finally went online as scheduled on New Year's Day in 2019. .
On the 1st, the national public beta, a total of 10 groups of servers were put into operation. As a result, 10 groups of servers were full in just half an hour, and a large number of players waited in line outside the line.
Although I am prepared for the fun and mutual entertainment, I have never thought that it will be so hot, and then I have expanded the five groups of servers, and the results still cannot fully satisfy the enthusiasm of the players.
On the 7th, the number of servers in "Swordsman" has surged to 50 groups, and the number of daily active players has exceeded one million. For a game company that has been established for more than two years and is still involved in large-scale online games, it is fun and entertaining. Success is dazzling!
The key is that this well-built game market has a very good reputation. Since the public beta for a week, various evaluation articles have been filled with game forums and Fetion groups, and game fan groups have been formed.
On January 10th, Happy Entertainment officially launched the game recharge point card, which is divided into online and offline purchase channels. The sales of digital card on the same day exceeded 30 million, and more than 90% of the players purchased the monthly card.
By the 11th, this number has surged to 100 million. If one player buys a monthly card to calculate, then 2 million players become paying users, this is just the beginning!
Such dazzling achievements indicate that the success of the "Swordsman" online game has been unstoppable. As long as the operator does not kill the main action, there is no problem for two or three years.
The success of the online game "Swordsman" has also caused great repercussions in the two circles.
First of all, of course, the online game circle, as a newly emerging dark horse, happy and entertaining because of the success of "Happy Farm", "Angry Birds" and other casual mobile games, but not many people are optimistic about it. The ip online game of Swordsman.
Because this market has already been killed into the Red Sea, large-scale game companies at home and abroad have been fighting hard, from the computer end to the mobile phone end, it can be said that it is everywhere.
Happy and entertaining as a new company, there is no problem playing casual games. The production and operation of large-scale online games is another matter. There are many ambitious new companies entering this market, and the result is a shock. end.
In the eyes of big companies, the qualifications for happy and entertaining are still too much, and there is no basis for it. Perhaps it is only a short-lived one to rely on ip to get some money.
The other is the theme. At present, the mainstream online games on the market are mainly shooting, real-time strategy and fantasy rpg, which cover most of the player groups, and "Swordsman" is an unprecedented martial arts class. Good to do.
There is also a lack of interest in the promotion of mutual entertainment. The media rarely see the advertisement of "Swordsman", which means that the company's founder Lu Chen is popular on the blog, which is quite low-key. .
Such a kind of, how to make people believe that the success of "Swordsman" is a must?
Before the public test of "Swordsman", there were a lot of voices in the game circle. Many people questioned the strength of happy and mutual entertainment, and doubted that this is another piece of money.
The facts have given a strong counterattack to these questioning voices. The online game "Swordsman" has been very successful, not only attracting a large number of players, but also converting a large percentage of players into paying users.
This is a great achievement!
To know that the current popular games in the market are free games, by selling gold coins or skin cards and other game props to achieve profitability, the card charging mode adopted by "Swordsman" is more like a retrogression.
Because the previous online games are selling point cards, then free games are popular, especially in the current mobile game era, the most successful games rely on selling props to earn more than one billion in a month!
"Swordsman" did not take this road that has proven to be very rich, and it is also necessary to make a lot of money, which inevitably makes people understand.
As for the other circle, that is the entertainment circle.
In the past, there was no precedent for no film and television drama novels being adapted into games. Especially for popular online novels, it is very common to adapt the film and then play the game. However, this kind of ip suitable for adapting the game is basically not successful after being made into a game. of.
The series of successes won by "Swordsman" is dazzling.
Some people have calculated that according to the current trend, "Swordsman" will at least bring 5 billion in operating income to happy and interactive entertainment, and with the success of this game, happy and entertaining has already qualified for listing.
Lu Chen has a 70% share of happy and entertaining!
This is very embarrassing. The terrible thing is that the series of ip adaptations of "Swordsman" is only the beginning. Chenfei Media also owns all the copyrights of "The Legend of the Condor Heroes". "The Legend of the Condor Heroes" is followed by "Laughing After Aojiang Lake, there is a martial arts masterpiece of "Recalling the Ancients". At present, the sales of novels have surpassed the former, and the value of ip is incalculable.
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In addition, Chenfei Media also announced that the copyrights of the other three martial arts novels of "Recalling Ancient Times" are "The Condor Heroes", "Tian Long Ba Bu" and "Lu Ding Ji".
At this point, Lu Chen’s martial arts big ip plan has been presented to everyone. He holds a large number of shares in Chenfei Media, Xingchang Media and Happy Entertainment, and uses his martial arts ip to create his own entertainment dynasty ambition. It can be said that it is clear!
Even if this entertainment dynasty is only beginning to take shape, Lu Chen has already stood at the top of the entertainment circle, above all star artists.
He is young enough to have talents that no one can match, and the rise is irresistible!
Looking back at Lu Chen’s journey, it’s only four years since he first debuted. How can it not be overwhelming?
In contrast, Lu Chen's third album "Lu Chen"'s big hit, but it seems not very eye-catching.
Because Lu Chen's album sold more, it can only prove to be a successful singer, and his career has long been no longer limited to pop music, expanding to a broader world.
Now people in the circle talk about Lu Chen. In addition to envy and hate, at most, he can say that he won't win enough prizes. There is no title for the king of the opera, but in the country, these honors with low gold content are for the top stars. It’s just a icing on the cake.
Everyone also believes that this year's music and film awards, Lu Chen will receive a bumper harvest, because no one can ignore his success and the miracle created! ——