Chapter 540: Propaganda war (middle)
Wan Xiaoquan’s surprise is not without reason.
Xiangjiang people like to watch movies. According to statistics, on average, every Xiangjiang person spends more than 300 yuan on movies every year, that is, the box office size of three to four billion yuan, not counting other consumption in the theater.
However, at least 60% of the three-four billion box office was stolen by foreign blockbusters, and the largest number of film companies in Hong Kong were only one billion, and the number of films participating in the sharing of the cake was as many as two or three hundred!
Oriental Hollywood is not a vain name. Many small and medium-sized movie companies can often shoot a movie in a few weeks. When it was the craziest time, there was a so-called "seven-day fresh", which means that it took seven days to complete one. The new movie is simply shocking.
Such high-speed production of the film is inevitably a crude work, and in order to ensure the realization of profit, this fast-food movie is basically a three-level violent **** and so on, and with the advantage of low cost and sensory stimulation also robbed some markets.
As a result, after the squeezing of foreign blockbusters and low-cost movies, the survival of Hong Kong's blockbusters is not easy. Although there have been a lot of good works of over 100 million box-offices since the 1990s, there are more losses.
For example, in the "Mobile Special Police" released in Xiangjiang last year, the investment of 75 million, plus the publicity expenses of hundreds of millions, the star lineup is strong, the result of the release of the box office is less than 50 million, deducting the high share of the theater, the investor loses Hematemesis.
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The investment in "Painted Skin" is even higher than "Mobile Special Police". This problem is not very big. After all, it is the main attack on the mainland market. However, if Xiangjiang actually wants to squat more than 10 million publicity, it is a bit too much.
The propaganda budget of "Ghost Story" is 20 million, of which 3 million is in Xiangjiang, and most of the budget is still invested in the mainland media.
Propaganda is actually a bottomless pit. It is not enough to make much money. It is necessary to do what it takes.
Chen Wenqiang said: "Look at their propaganda posture, 15 million can not fight."
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TV, newspapers, magazines, bus stops, mobile advertising, multimedia and internet. The propaganda campaign that has been launched by Painted Skin can be said to be comprehensive, and the funds invested must be amazing.
This aggressive propaganda campaign is undoubtedly a huge pressure on competitors.
To know the videos that are released in the New Year, not only "Painted Skin" and "Ghost Story", the number of films registered for 20 support places has reached nearly 200, many of which will compete in the box office during the same period. Advocacy has been launched.
For a movie, propaganda is a top priority, market competition is so fierce, and propaganda is not in place, which means 90% failure.
It is also a minority that can burn money like "Painted Skin". Wan Xiaoquan really does not understand.
"Hua Guan should want to use this film to expand into new markets."
Lu Chen said: "The heavy public is the usual means of Cui Xingxian in propaganda. He proposed the so-called north-up and south-down strategy last year. Xiangjiang is equivalent to the bridgehead, so it is not surprising to make great efforts to promote the new film."
At present, the domestic box office competition is fierce, the market cake is large, and there are many predators who want to divide the cake. Huaguan Film is not the strongest among them.
Therefore, Cui Xingxian intends to expand into emerging markets. The so-called north to south refers to the film market entering Japan, South Korea and Southeast Asia. Xiangjiang is undoubtedly a strategic place.
The east wind of the Xiangjiang film support policy is only part of Cui Xingxian's ambition plan. His goal is great. If the "painted skin" suffers setbacks in Xiangjiang, how can it continue?
Since knowing who his opponent is, Lu Chen has asked Lu Xi to inquire about the inside information of Huaguan Film through multiple channels, and try to know himself and others.
Therefore, compared with Wan Xiaoquan, he is more aware of Cui Xingxian’s intentions.
Wan Xiaoquan asked: "How should we respond and increase publicity investment?"
Although there is no name in the subtitles of "Ghost Story", but for this movie, Wan Xiaoquan has devoted countless efforts and hopes, but does not want to drop the chain in the final link.
Lu Chen smiled: "It is not a big deal to increase publicity. The problem is that we can't follow the rhythm of our opponents."
The propaganda of "Painted Skin" has already gone ahead. "Ghost Story" wants to catch up, it must pay more, this is not what he is willing to see.
"I am going to postpone the release time of "Ghost Story" and change it to February 21."
The original "Ghost Story" is scheduled to be officially released on February 14th, that is, Valentine's Day, but since it hits the front of "Painted Skin", it is undoubtedly a wise choice to avoid the enemy.
Because it will be the most fierce and fierce time for the propaganda offensive of "Painted Skin", it will be much better after a week.
That is to say, in Xiangjiang, the arrangement of the cinema is much more flexible than that of the mainland. Otherwise, it will be replaced in the Mainland. The temporary replacement period is definitely not so easy, because many movies are arranged long in advance.
Wan Xiaoquan was a bit unwilling: "That can only be seen by them."
"One more week is also a preparation time for ourselves."
Lu Chen said with relief: "It is the winner who laughs at the end, so we don't have to hurry too much in the later stage."
He said to Chen Wenqiang: "Strong uncle, the theater has to trouble you to communicate with Jiayang and try to arrange it."
The cinema line is equally important. This aspect is arranged by Jiachen Film, a partner of Lu Chen Studio. Although the problem of network resources of the latter is not very large, it is estimated that there will be no twists and turns in consideration of the requirements of the change.
Time is running out.
Chen Wenqiang nodded. He suggested: "In fact, we have an advantage in propaganda. The TV dramas of Miss Lu Shao and Miss Feier are on the TV, and they can use the publicity."
He deplores and said: "There are so many interviews and program invitations in the past few days, if you can do it next time."
In the eyes of the studio director, Lu Chen is simply a violent thing.
Lu Chen smiled and said: "Strong uncle, you can rest assured, I have a few in my heart."
It is not that he does not want to take advantage of the situation, but the timing is not mature, but it is also very fast.
On February 5th, Lu Chen Studio and "Ghost Story" in the Inspur blog, Hong Kong Island blog official v, at the same time released a new stills of the film, the total number reached 20.
Chen Feier's studio reprinted these stills. The propaganda of "Ghost Story" in the Mainland and Xiangjiang was kicked off and officially joined the New Year's film propaganda war.
Because Lu Chen and Chen Feier are currently very popular, these beautifully designed and beautiful movie stills have caused a lot of fan discussion on the Internet!
The second is sent. (To be continued.)