Chapter 587: The taste of success
"This movie is very good!"
"Well, the special effects are normal, but the story is very good, and the soundtrack is awesome!"
"I like the theme song and the episode inside, it is worthy of 6 morning production!"
"The reason is that the special effects are still good. The scene of Yan Chixia's decisive battle tree is very exciting."
"I am mighty in the morning!"
"I still want to see it again."
Just after 8:30 in the evening, there were a large number of spectators in the movie theater of the Light and Shadow Theater. They came to the lobby with a smile and laughter, and the spacious lobby quickly became crowded.
Those who just finished watching the movie, some took the elevator or left the stairs directly, but more did not rush to go, but chatted and chatted in the lobby.
Today is Sunday, the last day of the weekend, and the golden time of watching the movie, so the newly opened light and shadow theater business is very good, there are many viewers watching the movie, some are waiting in the hall, some are buying tickets.
Suddenly there are so many people coming out, and everyone is talking about the same movie. Listening to the evaluation is still very good. This kind of scene is definitely rare.
Then someone curiously asked: "Hey, buddy, what movie are you watching?"
Was asked by the smile: "The "Ghost Story" just released, highly recommended, five stars like!"
“Really good to see?”
The inquiry suddenly hesitated, and I couldn’t help but turn around and ask my girlfriend: "Would we like this too?"
The most popular movie in the theater is of course the "Decisive Battle of Vulcan", but this Hollywood blockbuster has already seen it, and his girlfriend does not like this sci-fi theme, originally intended to see "our youth is not lonely."
"Our youth is not lonely" is a domestically produced youth inspirational film. Yesterday, I just went to 6 domestic cinemas, and the daily box office has passed 10 million. The online word of mouth is OK.
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The girlfriend thought about it and said, "Look at this one."
The person inquiring nodded and turned to the ticket office to buy a ticket.
But unfortunately, the tickets for the last few games of "Ghost Story" have all disappeared, because there are a lot of online reservations today, and there are not many movies in the theater.
"I rely!"
The brother snorted and could only switch to the ticket "Our youth is not lonely."
Because it is in the public, his snoring is not loud, but Li Le, who is still mixed in the crowd, has heard it.
He pulled his lips and showed a hint of meaningful smile.
Li Le is the manager of the marketing department of Guangying Cinema. He is thin and small, but he has been mixed for decades in the cinema theater, and his experience is very rich.
As the head of the marketing department, his attention to the domestic film market is extremely high. Before any new film is released, he will try to understand the relevant information of this film, and finally provide valuable reference for the cinema and even the cinema. .
The Guangying Cinema Line is a cinema line established in recent years. Compared with the three major cinema giants in China, the strength is still very weak.
Because of this, light and shadow must have the best service and the most sensitive sense of smell, in order to lay a piece of their own territory in this highly competitive market.
Li Le's responsibility is very heavy, and his sense of responsibility is also very strong. Any new film will be released in the light and shadow. Even if it is a film that does not seem to have any box office market, he will pay attention to it on the spot.
Simply put, it is to watch the audience's reflection.
Today is the first film work "Ghost Story" released in the morning on the domestic day. Because the light and shadow theater received the package of three movie theaters in advance, Li Lege paid extra attention.
For the 6th morning, Li Le has a certain understanding. He is quite admired for this young star who is rising like a comet in the entertainment circle, with strength and idol.
Of course, admire and admire, Li Le will not say that it will increase the "Ghost Story" in the line of light and shadow cinema, he made a serious investigation on the release of "Ghost Story" in Xiangjiang.
The results of the investigation were beyond the expectation of Li Le. The friends from Xiangjiang’s side told him that the “Ghost Story”’s over 100 million box office was completely authentic and there was basically no case of buying a box office or a fictional box office.
In addition, the sales of "Ghost Story" are also not mixed with water. The sales miracle of 4ooo million+ makes the Xiangjiang industry exclaimed unbelievable. It is not that no one is questioning, but it is impossible to find a problem.
Unless it is a large and small theater in Xiangjiang, it will be even more impossible!
At that time, Li Le was silent for a long time. After pumping a whole pack of cigarettes, he submitted an investigation report and proposal to the top of the theater, suggesting to increase the placement rate of "Ghost Story" and pre-stocking its surrounding products. To deal with possible market sales.
In this document, Li Le can be said to have put on his own reputation. If the theater has followed his advice and the results are quite different from his predictions, then his future is worrying about the future of light and shadow.
Li Le does not need to do this at all. Anyone who has been mixing in a circle for decades should know how to avoid disadvantages and not put themselves in a passive and unfavorable situation.
However, Li Le is betting that the box office market of "Ghost Story" will be blasted. Once he is really counted, his position in the high-rise of the theater will be greatly enhanced.
Li Le is not a gambler. He is using his keen market sense and decisively grasping the opportunity.
Although the final cinema line did not fully accept his suggestion, but the "Ghost Story" in the film and shadow rate is still 25%, second only to the "decisive battle of Vulcan", at least one-third of the display cabinets in the surrounding stores Put on the peripheral products of "Ghost Story".
Today is the first day of the release of "Ghost Story", and the crowds of people watching the scene let Li Le sniff a sense of success. Those from the evaluation of the film in all directions, enhance his confidence little by little. !
Of course, he knows that many of these audiences are fans of 6 mornings. It is already common for fans to come to the theater to support the stars. It is much easier to get good reviews than the average audience.
However, the audiences of these fans are not limited to the characters played in the morning, but they have positive comments on the story, character and even special effects of the whole movie.
This is not easy!
Unfortunately, the "Ghost Story" is still a little less, otherwise today's box office results will be better!
Li Le thought in his heart and looked at the surrounding shops not far away.
I don't know how much you can sell around the Ghost Story.
The first one is sent. (To be continued.) 8