Chapter 845: Become a joke
On October 1st, the first song of "Swordsman's Rivers and Lakes" was released nationwide, with a final box office of 49.2 million.
This box office score did not cause much repercussions in the industry, because the pre-sale of "Swordsman" is almost 50 million. It is normal for the first day at the box office to be around 50 million. It is not worth making a fuss.
Many people are sitting on the sidelines and seeing whether "Swordsman" can make a return to the investment cost under the powerful impact of "Ace Special Agent", whether it will become Lu Chen's first failed work.
On October 2, the "Swordsman River" box office was 57.72 million, an increase of more than 8 million, and the total box office broke 100 million.
"Ace of Grand Agents" rose simultaneously, and the 77 million box office still pressed "Swordsman" to death.
A domestic blockbuster, a Hollywood blockbuster, two films basically dominated this year's National Day file, and several other domestic films released at the same time can only eat some wreckage and cold, and there is not much competitiveness at all.
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In today's film market, big production and big investment is the norm. The cost of making domestic movies is over 100 million. Most of them are eaten by actors. The small-cost movies are basically difficult to come by. The occasional exceptions can only be attributed to miracles.
Like "Swordsman", the investment is nearly 150 million, the propaganda is 50 million yuan, and the total cost is more than 200 million. It is considered a medium-grade in domestic large-scale films. In recent years, the production of 450 million yuan has been everywhere.
However, compared with the "Ace Grand Agent", it is a small witch.
So although there have been several domestic blockbusters who have beaten Hollywood blockbusters at the domestic box office, and even once occupied the top spot in the box office rankings, overall, in the face of the impact of Hollywood blockbusters, the disadvantages of domestic films are not as good as a decade ago. Big, it is still falling behind.
This is why many people in the film circle are not optimistic about the important reasons for "Swordsman". In their opinion, there is not much difference between the martial arts film and the action film. It is nothing more than the different backgrounds of the age. How can we counter the Hollywood special effects? ?
Some people asserted that waiting for Lu Chen and several other starring fans to clean up the box office, "Swordsman" will inevitably face the box office's big diving, even if it is very lucky to recover the cost.
However, the reality has given everyone a slap in the face of the "Swordsman". On the third day of the National Day holiday, the box office of "Swordsman" has soared to 75 million+, and the increase is staggering.
In stark contrast to it, "Ace Special Agent" fell to 52.28 million. The two films were reversed today and yesterday, and they have shocked countless eyes!
"Swordsman" completed a beautiful and incomparable counterattack. In the case that the film was behind the opponent, the box office in turn crushed the "Ace Special Agent."
In just three days, many people can't understand. They find the answer through various channels, and they also buy tickets to enter the movie ticket. They want to see for themselves what kind of magic the movie has. One-day box office Actually, it can grow against the trend.
"It must be buying a box office!"
In the general manager's office of Marriott Pictures, Lu Shengda, sitting in the boss's chair, took a heavy shot of his mouse and said with anger: "Now people are specializing in these tricks, and the atmosphere in the circle is so corrupted by them. of!"
Buying a box office in the film circle has long been an open secret, even a hidden rule, and it has a long history, and it is getting bigger and bigger.
In order to speculate on high performance and to win the box office title, some film companies are willing to pay for the high-end box office at any cost.
A lot of netizens have found that the midnight games of some movies are often full, the attendance rate has reached 100%, and there are only a few positions left when the audience buy tickets. After the arrival, they found themselves in the package, and there is no more at the end. Others come in.
Someone inside the circle publicly stated that none of the domestic films that broke the 100 million yuan on the first day did not buy a box office, and some even spent five or sixty million to achieve the goal of breaking the billion, and the box office has already become a complete one. The actual cost of the gray industrial chain is not too high.
The most typical example is that in 15 years, the box office of a domestic movie reached 2.7 billion, creating the highest record of domestic box office, causing great sensation and being well known.
But in fact, the real box office of this movie is only half of the top. Not only does it buy a box office but also steals the box office. It is often smashed as a mountain, and it relies on the powerful backstage of the producer.
Although the relevant departments have cracked down on these unhealthy phenomena, the focus of the crackdown is more on stealing the box office, and they basically close their eyes at buying a box office.
Therefore, when Lu Shengda saw the single-day box office of "Swordsman", he overtook the "Ace Special Agent". His first thought was that Chenfei Media bought a box office, otherwise it would not be possible.
The assistant standing next to him looked at his boss and was quite speechless.
Lu Da’s manager actually screamed at the righteous anger and angered others. At the beginning of the first day of the filming of the “Junior Rivers and Lakes” of Marriott Pictures, he bought a box office of 45 million yuan. Otherwise, he could not break through 100 million yuan, and bought another 25 million the next day. Add up and buy a full 70 million box office!
Of course, the heart is in the spit, on the surface he agrees with the approval: "Yes, definitely buy a box office!"
Lu Shengda took the phone with enthusiasm and made several calls.
"Old Zhu, I am Lu Shengda, there is something I want to ask you..."
"Is it high? I am Lu Shengda of Marriott..."
"Tell you something..."
It took more than half an hour before and after, and he threw the phone with a bit of hotness on the table. His face was as dark as it could squeeze out the water, and the pressure in the office dropped a lot.
The assistant looked at the nose and nose, and even the atmosphere did not dare to breathe a bite, for fear of being caught by the fish.
From the call of Lu Shengda and others, he heard the clue. Chen Fei Media did not buy a box office for "Swordsman", which means that the box office results of "Swordsman" are completely true, without being doped. Moisture!
This is really incredible, and such an astonishing trend means that in the next few days, "Swordsman" has a wave of box office explosions, there is no problem in recovering costs, and even a substantial profit can be achieved.
Compared with the failure of Marriott Pictures in "Juvenile Rivers and Lakes", Lu Shengda's mood at this moment can be imagined.
What the assistant didn't know was that what really made Lu Shengda feel embarrassed was the ridicule of Lu Chen, Chen Fei Media and "Swordsman" in the Great Wall Hall a few days ago.
Now I want to come, he laughs at others, but turns himself into a joke! ——