Chapter 346: Advertising effect
Monday, April 25, sunny. ▲∴▲∴,
At 7:45 in the morning, Meng Jiancheng stood in front of the subway platform, waiting to go to work with the surrounding office workers, and began a busy week.
The capital is large, but there are more people. Every morning and evening, there are many people commuting by subway. The cars are often crowded with canned sardines. This is one of the characteristics of the capital.
Meng Jiancheng has long been accustomed to such a life. Seven years ago, he graduated from college and chose to stay in the capital. Fortunately, he found a job in a foreign company, and his salary and treatment were not bad.
Three years ago, he took out the hard work and hard work, and with the support of his parents, the loan bought a two-bedroom apartment near the five-ring subway station, and finally got rooted in the capital.
In the near future, Meng Jiancheng, or more accurately, his parents' wish is to let him quickly set up a daughter-in-law to establish a family and give birth to a child to continue his descendants.
Meng Jiancheng also thought, but most of the girls in the capital city are very realistic. He is a small house with a loan, obviously not enough to find the other half that can make him feel good.
In this regard, Meng Jiancheng is still very open-minded, he believes that as long as the fate is reached, the ideal partner will naturally appear.
The fate is not enough, and the reluctance to pursue will not have a good result.
Therefore, when I usually rest, Meng Jiancheng often rides three or five friends to go out for a picnic in the wild.
In fact, he always has a dream, that is, to spend two years or even longer time to step through the mountains and rivers of the motherland, to appreciate the magnificent scenery of the north and south of the sea, and not to be in this world.
Only reality has suppressed the dream, and it has also suppressed the heart of Meng Jiancheng’s literary turmoil.
Standing in a crowd, his eyes unexpectedly landed on the LCD screen suspended from the side column.
This 19-inch multimedia LCD screen is very common in subway stations. In addition to the subway safety knowledge and life knowledge, the content of the broadcast is basically an advertisement, which is an important channel for the subway company to generate revenue.
Two minutes away from the next subway, Meng Jiancheng is too lazy to take a mobile phone and boring to see the advertisement.
In the multimedia screen, just after the advertisement of a shampoo, Meng Jiancheng’s hair in the advertisement is so bright and dazzling that his mother’s hair is a routine, and it’s like a model, like those advertising designers. They all graduated from the same school and did not have a bit of creative sincerity.
Then the screen suddenly darkened and the sound from the speaker was still.
In the next moment, new pictures appeared quietly, blue sky, white clouds, empty green prairie, a long road leading to the sky from light to clear, music accompaniment followed, and accompanied by the surrounding voices into the ears of Meng Jiancheng in.
"Kneeling, on the road, are you going to walkviavia. Fragile, proud, that was once me"
Along with the appearance of singing, a white station wagon appeared in the advertisement synchronously. The lens in the air closely followed the vehicle, and the background switched from grassland to snow mountain, Gobi, desert, coast.
"I used to cross the mountains and the sea, and I also passed through the mountains and seas. I used to have everything. I blinked in the blink of an eye. I lost my disappointment and lost all directions until I saw the ordinary is the only answer!"
There are lyrics at the bottom of the screen. Meng Jiancheng can be sure that he is the first to see this obvious car advertisement, and it is the first time he heard this song.
In this bustling subway station.
He suddenly felt somewhere in his heart, some deep emotions were touched!
He stared at the screen, and a heart seemed to follow the wagon to the end of the earth, came to the desert grassland, unrestrained pursuit of the wind, and the freedom of dreams.
However, there is something in the heart that broke out and sprouted!
The advertisements are very long, the aerial scenery is very beautiful, the soundtrack and the songs and the theme are perfectly integrated. It is not the kind of rude and arrogant salesman. It attracts the eye with strong stimulation, but it is like the spring rain, the silent influence. People's senses.
Meng Jiancheng stared at the screen with ecstasy. This is not the most creative advertisement he has ever seen, but it is definitely the most beautiful!
It’s not just Meng Jiancheng who stares at this advertisement. Many people around the subway waiting to see it are also watching and listening, and they are also feeling the charm brought by the picture and music.
At the end of the day, the wagon that crossed the mountains and waters returned to the bustling city, the car stopped and the door opened, and a young man got out and stood in front of the car.
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His figure is tall and tall, his smile is glamorous, and he complements the brand new wagon!
Lu Chen!
Meng Jiancheng recognized the characters in the advertisement at a glance.
He is also a fan of pop music. He knows the music talent who has recently risen in the music world. He has not only heard Lu Chen’s song, but also bought Lu Chen’s genuine CD.
Meng Jiancheng likes Lu Chen’s folk songs very much. He listened to the album "You at the same table" for many times. It is no wonder that listening to this advertisement song is very familiar, and it is a unique style.
The picture turned black again, and the four words of the "Ordinary Road" appeared on the top of the book. The following appeared the logo of the Chinese car and the model logo of "", and the words "a grand listing on April."
This ad is really good!
Meng Jiancheng's career has intersected with the advertising industry, so his ability to appreciate advertising works is still better than that of ordinary people. In his view, this advertisement is top-notch in terms of creative ideas, shooting pictures and soundtracks.
A good advertisement doesn't need to yell at the audience. The kind of advertisement that wants to open the brains of others and inject the advertising intention into the brain will only be repugnant.
A good advertisement should be quiet and silent.
Meng Jiancheng could not help but smash the phone out.
However, when he wanted to check the Chinese car online through his mobile phone, he suddenly found that there were fewer people around him who had missed the subway that he had just arrived.
Meng Jiancheng was dumbfounded, but he didn't care too much, because the next subway took 10 minutes.
He was too late to get to work.
Enter the keyword and the browser's link ad pops up immediately.
The vision is that China Motors has just launched a new model of the wagon, which is currently sold in the 4s shop of China Auto, so that Meng Jiancheng is heart-warming, this new car with good appearance and configuration is very good, the basic price of the basic model As long as 120,000.
His salary is more than this one year, and he pays instalments, and the interest rate is very low!
Meng Jiancheng has always had the idea of buying a car. On the one hand, he has the need to commute to work. On the other hand, he likes to travel far. It is too convenient to have a car.
It’s more convenient to have a girlfriend to go out to play later, and you can go back home when you go home for the New Year. The wagon’s compartment is big enough, and it’s okay to put down the bicycle in the back row.
Meng Jiancheng actually did not want to admit that he was deeply impressed by this advertisement and provoked the heart of the commotion!
He opened a new link page, filled in his profile and mobile number to book a test drive.
At the same time, the advertisement of “China's automobile vision” “Ordinary Road” also appeared in the media of major cities across the country, high-speed rail stations, subway stations, bus stations, TV screens and print newspapers and magazines.
The creative of this commercial was provided by Lu Chen, and the theme song of the advertisement was also created by him. The contract was signed in February until now, because the shooting process took more than a month.
Zhonghua Auto invested heavily in this advertisement. Many shooting teams went to live shootings across the country. Most of the lenses used aerial photography of high-end drones, and the various materials were shot for hundreds of hours.
The final commercial was edited into a different version of the time. The multimedia bus on the subway bus station played a 2 minute 30 second version, and the TV version only took 30 seconds and 15 seconds.
China Motors intends to use this advertisement to open the market for the middle class of the city, aiming at the young people who are pursuing a sentimental style.
The same advertisements appeared on major portals, and the theme song "The Ordinary Road" soon spread among Lu Chen's fans.
Many fans don't have any idea of buying a car, but they all like this ad and this song.
Since most of his energy was spent on filming TV dramas, Lu Chen had not produced new songs for some time. Recently, he only helped Chen Feier to make a new album, and he did not come up with any works.
"Ordinary Road" is undoubtedly a surprise for Lu Chen to give fans fans, although it is an advertising song, but the strong folk style, slow and lyrical rhythm plus Lu Chen's excellent interpretation, let this song have A different kind of charm is undoubtedly a true sincerity.
On the same day, Lu Chen released the lossless audio version of "The Ordinary Road" in his blog, which provided fans with free downloads and auditions. The download volume of 2 hours exceeded 100,000!
At the same time, Chen Feier's new album "Woman Flower" continued to spur on the Fetion music and crowdfunding online, the total sales of the album successfully exceeded 1 million, creating the fastest sales of domestic popular music albums in the past ten years. Record!
Chen Feier is obviously not satisfied with this. She is not eager to hold a celebration party, but continues to advertise in major cities across the country, trying to push the sales of the album to the point where people can look up.
In fact, her current achievements are enough to make people look up, even those who are prejudiced, have to admit that with this "Woman Flower" album, Chen Feier's transformation is very successful.
In the future, her name of "Sweet Songs" can be changed to "Love Songs"!
As the most important hero of Chen Feier’s new album, Lu Chen’s name has a deeper and broader influence in the pop music scene –
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