Chapter 573: The wolf is coming
On March 13, Chenfei Media completed its registration in Beijing, and the two studios were formally merged into a new company.
The registered capital of Beijing Chenfei Media Co., Ltd. is 10 million, the legal representative is Lu Chen, Chen Feier is the chairman, Lu Xi is the general manager, and the three are holding 45%, 45% and 10% respectively. In the 17th building of the New Age Art Center in Beijing.
At the same time, the two studios were canceled in the official website of the Inspur blog, and the morning Philippine media official v was online, and the fans concerned broke through the million mark on the day.
The establishment of Chenfei Media has caused great repercussions in the circle, and even many industry predators are wary.
Chen Feier's studio was established very early. Lu Chen's studio is relatively short. The two studios have a common feature, which is basically only for their own services, never signing artists.
The only exception is Guggentana, but Chen Feier signed the Mongolian girl for another reason, which is quite different from ordinary artists.
Now that Chenfei Media is established, the two studios have been upgraded to a real company, and the business scope covers pop music, TV dramas and movies. The business strategy is bound to change dramatically.
Looking at the development track of Lu Chen in the past two years, I have to feel shocked.
Lu Chen first changed the domestic pop music, stirring the music scene with amazing talent and strong creative power, making 2016 his popular year!
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While sweeping the pop music scene, Lu Chen crossed the border into the film and television circle. A self-produced "Blue Life and Death" and a "Full House" all created a miracle of viewing and won in South Korea. Winning the championship, the results are comparable to the sun, no one can ignore.
However, after great success in the TV series, Lu Chen was still not satisfied. He went to Xiangjiang to set up a new studio and filmed his first film, "Ghost Story."
This film is only 30 million yuan from the filming of "Strange Tales from a Lonely Studio", but in the box office war, it defeated the same type of large-scale "Painted Skin" with over 100 million investment. At present, the total box office has exceeded 100 million, and even the surrounding has sold tens of millions.
What makes people speechless is that Lu Chen has arranged the director, male starring, screenwriter and soundtrack of "Ghost Story".
The film will soon be released in the country.
With all these things, he joined forces with Chen Feier. How can he not let the industry peers feel that "the wolf is coming"?
Of course, many people even want to cooperate with Chenfei Media, especially the previous cooperation with the two studios to taste the sweetness, but also sent congratulations and blessings on the blog.
On March 15th, the newly established Chenfei Media received the pass for the release of "Ghost Story", and passed the content review of the State Administration of Radio, Film and Television. The original 100-minute sample was cut off for 9 minutes.
The domestic film censorship system is unique in the world, and the scale of control is also very large. Many domestic films have been shot down during the script review stage, and slightly sensitive content will not work.
This is not the most arrogant. The script is nothing more than a reinstatement. It wastes printing costs and brain cells. It takes only a little time. The most popular thing is that the film is hard to shoot and then submitted for trial. The result is the word "not passed"!
"It's like you are standing outside a thick door, you don't know anything, you don't know the rules, you don't know the time node, you don't know the fate of your film. You can only wait for a cold answer at the end, and Some unclear comments. If you don't know a few people in the door, you won't even get the real change..."
This is a desperate statement on a personal blog after a filmmaker’s film was smashed.
There is still a good review, and the results of the film and the lens are cut off. As a result, the audience often sees a fog when watching the movie. On the other hand, the directors who do not know the truth often do not know how to edit.
However, the director was really defamed, because the **** violence was cut, and not only the domestic film, but even the introduction of Hollywood blockbusters could not escape the "big scissors", so many viewers watched the film in the theater. After that, I went home and searched the original version online.
The water inside is too deep, so I really have to say it. There is no problem in writing a thick book.
Later, the following opinions were too big. Even the Americans tried to put pressure on various channels. Since 2010, the SARFT’s film and television drama review mechanism has been reformed. In general, the speed of the review has been accelerated. The strength has been reduced.
Despite this, "Ghost Story" is still lost two so-called fragrant scenes.
In fact, this was early in Lu Chen’s expectation that it was a strange thing for the SARFT’s reviewers to cut a knife.
The deletion of the 9-minute content has basically had little effect on the plot. It is quite satisfactory to get such a result. The large-scale publicity of "Ghost Story" in China can finally be fully developed.
Lu Chen made a budget of up to 30 million for the domestic promotion of this movie!
Xiangjiang box office is over 100 million, but the film is over 100 million in the domestic box office. That is not the case. Especially after 2010, the record of the box office of the movie has been broken, 300 million, 500 million, 1 billion to 15 billion, 2 billion. Breaking the record is like cutting a melon.
Although many record-breaking films have the phenomenon of box office water injection, the news of buying box office and stealing box office has appeared from time to time, but the popularity of the domestic movie market is unquestionable. The former box office champion is not what it is today.
The market explosion brings amazing benefits, and the amazing benefits bring fierce competition!
At this time, the role of publicity and marketing has been greatly highlighted and is indispensable.
If a new movie does not promote or hype, it will be won by word of mouth alone. There are also examples, but it is absolutely rare. It has a lot of chance and luck.
Unknown movies, the theater will not give you a lot of precious resources can not be wasted on the nameless generation, this is the reality, is the rule in the circle!
Lu Chen’s propaganda budget for “Ghost Story” is really not high, because before the “Ghost Story”, the domestic propaganda of “Painted Skin” has been vigorously launched. Huaguan Films is obviously not reconciled to Xiangjiang. The failure will bet on the domestic market.
And the opponents of "Ghost Story" are not just "painting skin"! ——
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