In fact, if you wanted news, you could buy it with money. However, the way you bought it seemed formulaic and fake. It was pure commercial flattery. If you weren’t careful, it would backfire.
Yun Xiangxiang didn’t plan to do that. Zhao Guibi had specifically stated that he wouldn’t spend money, which meant that he wanted to use his network resources to cater to his interests. As long as the quality of the perfume passed the test, there would definitely be media tap water.
“That’s not very good, right? s.p.a. is not a new brand. The publicity and operation side will definitely have their own rules.”Yun Xiangxiang felt that this was not the field that she should be in.
“You can discuss it with the brand manager here. Ask them about their publicity plan. This is your right. After all, you are the spokesperson for the publicity,”Zhao Guibi said after thinking for a while, “They haven’t informed you yet. It should be that they haven’t decided yet. You can take the initiative by taking the initiative to participate.”
“Let me think about it.”Yun Xiangxiang listened to Zhao Guibi’s words.
Previously, she didn’t want to get involved because as the spokesperson, she only had the obligation and responsibility to cooperate with the marketing. Furthermore, she was about to go abroad. If she took the initiative to participate and wasn’t in the country, she wouldn’t be able to cooperate. Wouldn’t that be a slap in the face?
However, Yun Xiangxiang could use the reason that she was about to go abroad and was worried that she would not be able to cooperate in time. She could first ask them when they decided to go public and what kind of publicity they would carry out.
The reply she received was that they had actually decided to go public around Yun Xiangxiang’s birthday next year. They would announce it as a birthday gift for the brand endorsement, and at the same time, they would start pre-selling it.
This would completely disrupt Yun Xiangxiang’s plans. She was even planning to get her end-of-year benefits.
How was she going to do it if she didn’t start pre-selling it?
The brand’s decision was very wise. First, they must have seen the annual fundraising for Yun Xiangxiang’s birthday. Second, they must have seen Yun Xiangxiang’s film during the Spring Festival. Once the film became popular.., yun Xiangxiang’s popularity and popularity were the best publicity.
No wonder they had not mentioned any notice about the brand’s publicity to her until now. There were still three months before her birthday!
Yun Xiangxiang could only take the initiative to contact the higher-ups in the headquarters, hoping to persuade them to start the pre-sale in advance.
“Tai, please believe me. The purchasing power is the greatest before the New Year in China.”Yun Xiangxiang told the brand director Tai her reason, “Many people in China will become generous during the New Year. First, they will thank themselves for a year of hard work. Second, many employees will receive a year-end benefit at the end of the year. The economic pressure will be reduced. Finally, it will be the end of the year when they can relax. Only then will they be in the mood to enjoy themselves.
“It’s the exact opposite at the beginning of the year. Everyone is busy working and working hard. Their time, money, and energy will not be spent on material things.”
Across the screen, Tai placed his hands on the table and sat upright in front of his desk, he thought carefully about Yun Xiangxiang’s suggestion. “As far as I know, you are going abroad soon to attend the annual brand meeting. It will be a busy one to two months soon. You Don’t have time to cooperate with the new product promotion, do you?”
“Yes, but Tai, you have to believe me. The market and timing are beyond any promotion. Although I am not in China, I will do my best. A few listed companies in the United Nations will make Nuvola a proud and desirable new year gift. It will definitely be a promotion for s. P. A.”
Tai’s light gray eyes flashed with deep thought. “Yun, you have to know that s.p.a is a top-tier brand. It should not be something that the public can get their hands on. This will make it cheaper.”
Tai thought that a big company would give s. P. A to its employees. Everyone could easily get it and it would affect its market positioning.
“Tai, I think you misunderstood what I meant,”Yun Xiangxiang answered calmly, “S. P. The pricing of a would not change. Although it was given to the employees, the boss would be the one to pay for it. When the employees got it and searched for the pricing, they would only sigh at how generous and valued their boss. They had used s. P. After A, many people would fall in love with it and start working hard to own it...”
“Yun, do you know the mentality of nobles?”? “Nobles have an innate sense of transcendence. They don’t like to have the same things as ordinary people. They will see it as a cheap commodity. Although this is not a good quality, it is a common imagination.”Ty was not convinced.
“But ty, how many bottles of perfume can a noble buy in one go?”? “Out of 1,000 people, if one noble buys 100 bottles, and 500 commoners buy one bottle each, which one will be more beneficial to you? “Tai, the nobles stand on high ground. They are people on the pyramid, but the higher they go, the fewer they are. And the world is the world of commoners. If all the commoners under the pyramid are taken out, the nobles on the pyramid will be smashed to pieces.”
Seeing that Tai’s expression was somewhat relaxed, yun Xiangxiang continued, “Tai, you have to know that society is developing. The gap between the rich and the poor will gradually shorten. In the future, ordinary people can not call the shots, but they will be the main consumer force of light luxury brands, S.”. P. “If A is stubborn and only develops the high-luxury line, I believe it will be eliminated by the times.”
In fact, s. P. A had already started to develop the light-luxury brand. Yun Xiangxiang could see it when she learned about the brand information.
However, this aspect of the market had not opened up yet. Moreover, Yun Xiangxiang found that they were very contradictory through the brand activities over the years. It seemed that they wanted to take this step, but they were also hesitant and worried about letting s. P. A walked down the Altar I.
Yun Xiangxiang first endorsed the light-luxury line of C X Perfume, which was the best. Later, when the contract expired, I came looking for her again. However, I did not succeed because of Chu Chen’s trouble.
I was actually also trying to step down from the altar. In recent years, many light luxury brands had appeared, but the results were not ideal. Not only did it not meet expectations, it even caused dissatisfaction among the vips and lost many customers.
This caused s.p.a. to be a little hesitant.
How could the elites in the business world not see the changes in the market?
In the past, high-end brands were sought after by people because there were fewer brands. More and more good brands had carved up the market that was not rich in the first place. They had no choice but to expand other markets along with the trend. However, their position was awkward, and it was a very dangerous move.
If they made the right move, they would naturally achieve a complete victory. If they made the wrong move, they would be doomed.
Tai remained silent. He was deep in thought.
“Tai, are you willing to make a bet with me?”Yun Xiangxiang’s tone was bewitching.
“Bet?”
“Yes, Nuvola as the bet.”Yun Xiangxiang nodded, “The price of this batch of perfume is too extravagant. Let me use my personal charm to open up the market for you. If I fail, it will be a problem of my ability. One year later, we will terminate the contract. It will not cause much damage to your brand and you. If it succeeds, I think it will be a great contribution to you.”
Yun Xiangxiang’s words are very suggestive.
😉